Search
- H. J. Heinz Company Boston Branch Salesmen, August 1897 - To promote his products to grocery stores and individual households, H.J. Heinz employed salespeople, referred to as "Travelers." Travelers were trained in product knowledge and attended conventions to learn new sales techniques. They also designed and built point-of-sale displays in grocery stores and set up demonstration tables for sampling the products. The men featured here are Travelers from Boston, Massachusetts.
- August 01, 1897
- Collections - Artifact
H. J. Heinz Company Boston Branch Salesmen, August 1897
To promote his products to grocery stores and individual households, H.J. Heinz employed salespeople, referred to as "Travelers." Travelers were trained in product knowledge and attended conventions to learn new sales techniques. They also designed and built point-of-sale displays in grocery stores and set up demonstration tables for sampling the products. The men featured here are Travelers from Boston, Massachusetts.
- H. J. Heinz at Heinz Company's Travelers Convention in Pittsburgh, Pennsylvania, 1888 - To promote his products to grocery stores and individual households, H.J. Heinz employed salespeople, referred to as "Travelers." Travelers were trained in product knowledge and attended conventions to learn new sales techniques. They also designed and built point-of-sale displays in grocery stores and set up demonstration tables for sampling the products. This photograph shows Travelers at a convention in Pittsburgh, Pennsylvania.
- 1888
- Collections - Artifact
H. J. Heinz at Heinz Company's Travelers Convention in Pittsburgh, Pennsylvania, 1888
To promote his products to grocery stores and individual households, H.J. Heinz employed salespeople, referred to as "Travelers." Travelers were trained in product knowledge and attended conventions to learn new sales techniques. They also designed and built point-of-sale displays in grocery stores and set up demonstration tables for sampling the products. This photograph shows Travelers at a convention in Pittsburgh, Pennsylvania.
- "Merchandising Ideas," Instruction Booklet for Heinz Product and Advertising Displays, H. J. Heinz Company, circa 1935 - The H.J. Heinz Company's advertising strategy was a recipe for success. Elaborate and creative displays and signage encouraged customers to buy Heinz products. This booklet provided grocers with suggestions for counter, floor, and window displays, explained how to set-up a "Saturday sampling" table, and included an extensive selection of advertising designs available for purchase.
- circa 1935
- Collections - Artifact
"Merchandising Ideas," Instruction Booklet for Heinz Product and Advertising Displays, H. J. Heinz Company, circa 1935
The H.J. Heinz Company's advertising strategy was a recipe for success. Elaborate and creative displays and signage encouraged customers to buy Heinz products. This booklet provided grocers with suggestions for counter, floor, and window displays, explained how to set-up a "Saturday sampling" table, and included an extensive selection of advertising designs available for purchase.
- E. J. Smith Grocery Store Display of Heinz Products, Toledo, Ohio, circa 1930 - Heinz developed a strong corporate image and aggressively kept the company name and trademark in front of the public. The company's sales force was trained to draw attention to the product line through in-store promotions and consumer taste tests. This photograph shows an elaborate display and a table stocked with a number of Heinz products for customers to try.
- circa 1930
- Collections - Artifact
E. J. Smith Grocery Store Display of Heinz Products, Toledo, Ohio, circa 1930
Heinz developed a strong corporate image and aggressively kept the company name and trademark in front of the public. The company's sales force was trained to draw attention to the product line through in-store promotions and consumer taste tests. This photograph shows an elaborate display and a table stocked with a number of Heinz products for customers to try.
- 3D Stereo Viewer, General Motors Selling Aid for 1957 Pontiac Automobiles - Pontiac salespeople could show their customers the 1957 model lineup in three dimensions -- or, at least, in the illusion of three dimensions -- with this stereo viewer kit. The color slides allowed buyers to visualize various paint and interior color combinations, dashboard layouts, and equipment options before choosing a car.
- 1956-1957
- Collections - Artifact
3D Stereo Viewer, General Motors Selling Aid for 1957 Pontiac Automobiles
Pontiac salespeople could show their customers the 1957 model lineup in three dimensions -- or, at least, in the illusion of three dimensions -- with this stereo viewer kit. The color slides allowed buyers to visualize various paint and interior color combinations, dashboard layouts, and equipment options before choosing a car.
- H. J. Heinz Company "London Travelers" at a Convention, Grand Central Hotel, London, England, August 1906 - To promote his products to grocery stores and individual households, H.J. Heinz employed salespeople, referred to as "Travelers." Travelers were trained in product knowledge and attended conventions to learn new sales techniques. They also designed and built point-of-sale displays in grocery stores and set up demonstration tables for sampling the products. The men in this photograph are Travelers from London, England.
- August 01, 1906
- Collections - Artifact
H. J. Heinz Company "London Travelers" at a Convention, Grand Central Hotel, London, England, August 1906
To promote his products to grocery stores and individual households, H.J. Heinz employed salespeople, referred to as "Travelers." Travelers were trained in product knowledge and attended conventions to learn new sales techniques. They also designed and built point-of-sale displays in grocery stores and set up demonstration tables for sampling the products. The men in this photograph are Travelers from London, England.
- Vancouver Branch Sales Personnel, H. J. Heinz Company, Vancouver, Canada, September 1928 - To promote his products to grocery stores and individual households, H.J. Heinz employed salespeople, referred to as "Travelers." Travelers were trained in product knowledge and attended conventions to learn new sales techniques. They also designed and built point-of-sale displays in grocery stores and set up demonstration tables for sampling the products.
- September 01, 1928
- Collections - Artifact
Vancouver Branch Sales Personnel, H. J. Heinz Company, Vancouver, Canada, September 1928
To promote his products to grocery stores and individual households, H.J. Heinz employed salespeople, referred to as "Travelers." Travelers were trained in product knowledge and attended conventions to learn new sales techniques. They also designed and built point-of-sale displays in grocery stores and set up demonstration tables for sampling the products.
- Salesman's Album of Manure Spreaders and Seedling Transplanters from The New Idea Spreader Co., circa 1920 -
- circa 1920
- Collections - Artifact
Salesman's Album of Manure Spreaders and Seedling Transplanters from The New Idea Spreader Co., circa 1920
- H. J. Heinz Company Mid-Summer Convention of Toronto, Ontario Branch Salesmen, 1917 - To promote his products to grocery stores and individual households, H.J. Heinz employed salespeople, referred to as "Travelers." Travelers were trained in product knowledge and attended conventions to learn new sales techniques. They also designed and built point-of-sale displays in grocery stores and set up demonstration tables for sampling the products. The men featured here are Travelers from Toronto, Ontario, Canada.
- 1917
- Collections - Artifact
H. J. Heinz Company Mid-Summer Convention of Toronto, Ontario Branch Salesmen, 1917
To promote his products to grocery stores and individual households, H.J. Heinz employed salespeople, referred to as "Travelers." Travelers were trained in product knowledge and attended conventions to learn new sales techniques. They also designed and built point-of-sale displays in grocery stores and set up demonstration tables for sampling the products. The men featured here are Travelers from Toronto, Ontario, Canada.
- H. J. Heinz Company Salesmen, Savannah Branch, September 1924 - To promote his products to grocery stores and individual households, H.J. Heinz employed salespeople, referred to as "Travelers." Travelers were trained in product knowledge and attended conventions to learn new sales techniques. They also designed and built point-of-sale displays in grocery stores and set up demonstration tables for sampling the products. The men featured here are Travelers from Savannah, Georgia.
- September 01, 1924
- Collections - Artifact
H. J. Heinz Company Salesmen, Savannah Branch, September 1924
To promote his products to grocery stores and individual households, H.J. Heinz employed salespeople, referred to as "Travelers." Travelers were trained in product knowledge and attended conventions to learn new sales techniques. They also designed and built point-of-sale displays in grocery stores and set up demonstration tables for sampling the products. The men featured here are Travelers from Savannah, Georgia.