Search
- Saturn Advertisement, 1991, "When You Design a Car for Families" - General Motors' Saturn Corporation, which produced cars from 1990 to 2010, built its brand on being different from other American carmakers. Its operations were in Spring Hill, Tennessee -- far from Detroit in distance and philosophy. This 1991 ad paints the Saturn as a car designed with passenger safety foremost in engineers' minds. Special latches and seat belts keep children secure.
- 1991
- Collections - Artifact
Saturn Advertisement, 1991, "When You Design a Car for Families"
General Motors' Saturn Corporation, which produced cars from 1990 to 2010, built its brand on being different from other American carmakers. Its operations were in Spring Hill, Tennessee -- far from Detroit in distance and philosophy. This 1991 ad paints the Saturn as a car designed with passenger safety foremost in engineers' minds. Special latches and seat belts keep children secure.
- General Motors EV-1 Catalog, "EV-1 Electric," 1996 - Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- 1996
- Collections - Artifact
General Motors EV-1 Catalog, "EV-1 Electric," 1996
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.