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- Proposed Four-Joint Drive Line System, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956 - Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- 1951-1956
- Collections - Artifact
Proposed Four-Joint Drive Line System, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956
Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- Pre-Prototype Chassis Construction, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956 - Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- 1951-1956
- Collections - Artifact
Pre-Prototype Chassis Construction, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956
Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- Pre-Prototype Chassis Construction, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956 - Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- 1951-1956
- Collections - Artifact
Pre-Prototype Chassis Construction, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956
Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- Pre-Prototype Chassis Construction, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956 - Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- 1951-1956
- Collections - Artifact
Pre-Prototype Chassis Construction, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956
Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- Windshield Mounting Lower Cross-Section, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956 - Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- 1951-1956
- Collections - Artifact
Windshield Mounting Lower Cross-Section, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956
Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- Pre-Prototype Body Construction, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956 - Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- 1951-1956
- Collections - Artifact
Pre-Prototype Body Construction, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956
Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- Pre-Prototype Chassis Construction, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956 - Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- 1951-1956
- Collections - Artifact
Pre-Prototype Chassis Construction, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956
Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- Pre-Prototype Chassis Construction, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956 - Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- 1951-1956
- Collections - Artifact
Pre-Prototype Chassis Construction, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956
Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- Studebaker-Packard Service Poster, "Let Us Lubericate Your Car Today!," 1957-1959 - Throughout her career, artist Jacqueline Bergey Ward worked for several prominent Detroit-based commercial art studios, where automobile manufacturers and dealerships were significant clients. At Roupp Art Studios in the late 1950s, Ward created posters advertising auto maintenance and repair services -- an important source of revenue for dealers. Bright colors and playful slogans characterized her work.
- 1957-1959
- Collections - Artifact
Studebaker-Packard Service Poster, "Let Us Lubericate Your Car Today!," 1957-1959
Throughout her career, artist Jacqueline Bergey Ward worked for several prominent Detroit-based commercial art studios, where automobile manufacturers and dealerships were significant clients. At Roupp Art Studios in the late 1950s, Ward created posters advertising auto maintenance and repair services -- an important source of revenue for dealers. Bright colors and playful slogans characterized her work.
- Proposed Four-Joint Drive Line System, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956 - Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- 1951-1956
- Collections - Artifact
Proposed Four-Joint Drive Line System, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956
Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.