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- Lake Merritt B.A.R.T. Station, Oakland, California, circa 1972 - Starting in the 1970s, concerns about traffic congestion, pollution and the plight of cities spurred the construction of new commuter transit systems. This postcard celebrates the 1972 opening of the San Francisco Bay Area Rapid Transit's (BART) Lake Merritt station in Oakland, California. The reproduction BART ticket was "not usable for passage."
- circa 1972
- Collections - Artifact
Lake Merritt B.A.R.T. Station, Oakland, California, circa 1972
Starting in the 1970s, concerns about traffic congestion, pollution and the plight of cities spurred the construction of new commuter transit systems. This postcard celebrates the 1972 opening of the San Francisco Bay Area Rapid Transit's (BART) Lake Merritt station in Oakland, California. The reproduction BART ticket was "not usable for passage."
- Hall, Nikrent and Disbrow, Oakland, California -
- April 20, 1912
- Collections - Artifact
Hall, Nikrent and Disbrow, Oakland, California
- Louis Disbrow, Oakland California -
- April 20, 1912
- Collections - Artifact
Louis Disbrow, Oakland California
- Louis Disbrow, Oakland California -
- April 20, 1912
- Collections - Artifact
Louis Disbrow, Oakland California
- Bill Wood Motor Company Parts and Accessories Display, Oakland, California, February 1937 - Ford Motor Company inaugurated a system of competing dealership franchises in 1914. Dealers sold Ford vehicles, offered repair services, and stocked spare parts and automobile accessories. Dealership parts and service departments lured customers with displays and advertisements. The department also served as a reminder to potential car buyers that the dealership provided extra services after the sale.
- February 08, 1937
- Collections - Artifact
Bill Wood Motor Company Parts and Accessories Display, Oakland, California, February 1937
Ford Motor Company inaugurated a system of competing dealership franchises in 1914. Dealers sold Ford vehicles, offered repair services, and stocked spare parts and automobile accessories. Dealership parts and service departments lured customers with displays and advertisements. The department also served as a reminder to potential car buyers that the dealership provided extra services after the sale.
- Photograph Album, California Packing Corporation Operations, circa 1922 -
- circa 1922
- Collections - Artifact
Photograph Album, California Packing Corporation Operations, circa 1922
- Reminder Postcard to Renew Emigre Magazine Subscription, "Zero Left," August 9, 1990 - Emigre is a digital type foundry established by Rudy VanderLans and Zuzana Licko. The company's history is linked with the introduction of the 1984 Macintosh computer, used to design their early bitmapped typefaces. Emigre's digital work gained notoriety -- defying visual communication standards with fractured, layered combinations of text and image. This item advertised fonts or other items available for purchase.
- August 09, 1990
- Collections - Artifact
Reminder Postcard to Renew Emigre Magazine Subscription, "Zero Left," August 9, 1990
Emigre is a digital type foundry established by Rudy VanderLans and Zuzana Licko. The company's history is linked with the introduction of the 1984 Macintosh computer, used to design their early bitmapped typefaces. Emigre's digital work gained notoriety -- defying visual communication standards with fractured, layered combinations of text and image. This item advertised fonts or other items available for purchase.
- Hallmark "NFL Collection: Oakland Raiders" Christmas Ornament, 1998 - Already known for greeting cards, Hallmark introduced a line of Christmas ornaments in 1973. The company's annual release of an increasing array of ornaments revolutionized Christmas decorating, appealing to customers' interest in marking memories and milestones as well as expressing one's personality and unique tastes.
- 1998
- Collections - Artifact
Hallmark "NFL Collection: Oakland Raiders" Christmas Ornament, 1998
Already known for greeting cards, Hallmark introduced a line of Christmas ornaments in 1973. The company's annual release of an increasing array of ornaments revolutionized Christmas decorating, appealing to customers' interest in marking memories and milestones as well as expressing one's personality and unique tastes.
- Ticket for the Beachey vs. Oldfield Racing Competition, "Championship of the Universe," Oakland, California, 1914 - Barney Oldfield and Lincoln Beachey partnered in 1914 and held exhibition races for eager spectators. Oldfield drove his race car while above Beachey flew his plane. This promotional ticket features images of both daredevils and claimed that the race was for the "Championship of Universe."
- 1914
- Collections - Artifact
Ticket for the Beachey vs. Oldfield Racing Competition, "Championship of the Universe," Oakland, California, 1914
Barney Oldfield and Lincoln Beachey partnered in 1914 and held exhibition races for eager spectators. Oldfield drove his race car while above Beachey flew his plane. This promotional ticket features images of both daredevils and claimed that the race was for the "Championship of Universe."
- Board Track, Oakland, California - As automobile racing speeds increased, repurposed dirt horse tracks became inadequate. In the 1910s promoters turned to wooden boards, which provided a smooth road surface and were less expensive than bricks or concrete. But rotting wood required frequent replacement. Improvements in concrete and asphalt made board tracks obsolete in the 1930s. California's half-mile Oakland Motordrome operated only from 1911-1912.
- circa 1911
- Collections - Artifact
Board Track, Oakland, California
As automobile racing speeds increased, repurposed dirt horse tracks became inadequate. In the 1910s promoters turned to wooden boards, which provided a smooth road surface and were less expensive than bricks or concrete. But rotting wood required frequent replacement. Improvements in concrete and asphalt made board tracks obsolete in the 1930s. California's half-mile Oakland Motordrome operated only from 1911-1912.