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- Entrance of Ford Building, California Pacific International Exposition, San Diego, 1935 - Resembling two engaged gears, Ford's steel, concrete, and glass exhibition building towered above more traditional structures at the 1935 California Pacific International Exposition. The Ford Building -- created in the "Streamline Moderne" architectural style by industrial design pioneer Walter Dorwin Teague -- combined clean curves and sharp lines with modern materials, reflecting technological progress in the new machine age.
- 1935
- Collections - Artifact
Entrance of Ford Building, California Pacific International Exposition, San Diego, 1935
Resembling two engaged gears, Ford's steel, concrete, and glass exhibition building towered above more traditional structures at the 1935 California Pacific International Exposition. The Ford Building -- created in the "Streamline Moderne" architectural style by industrial design pioneer Walter Dorwin Teague -- combined clean curves and sharp lines with modern materials, reflecting technological progress in the new machine age.
- Courtyard Entrance to Rotunda of Ford Building, California Pacific International Exposition, San Diego, 1935 - Resembling two engaged gears, Ford's steel, concrete, and glass exhibition building towered above more traditional structures at the 1935 California Pacific International Exposition. The Ford Building -- created in the "Streamline Moderne" architectural style by industrial design pioneer Walter Dorwin Teague -- combined clean curves and sharp lines with modern materials, reflecting technological progress in the new machine age.
- 1935
- Collections - Artifact
Courtyard Entrance to Rotunda of Ford Building, California Pacific International Exposition, San Diego, 1935
Resembling two engaged gears, Ford's steel, concrete, and glass exhibition building towered above more traditional structures at the 1935 California Pacific International Exposition. The Ford Building -- created in the "Streamline Moderne" architectural style by industrial design pioneer Walter Dorwin Teague -- combined clean curves and sharp lines with modern materials, reflecting technological progress in the new machine age.
- Dioramas in the Ford Building Rotunda, California Pacific International Exposition, San Diego, 1935 - Through the 1930s, Ford Motor Company poured resources into exhibitions at regional and world's fairs. Henry Ford believed strongly in the educational value of such displays, and a corporate presence at the fairs benefitted public relations. Ford's popular exhibits and demonstrations -- pictured here in the 1935 California Pacific International Exposition Ford Building -- generated lots of publicity.
- 1935
- Collections - Artifact
Dioramas in the Ford Building Rotunda, California Pacific International Exposition, San Diego, 1935
Through the 1930s, Ford Motor Company poured resources into exhibitions at regional and world's fairs. Henry Ford believed strongly in the educational value of such displays, and a corporate presence at the fairs benefitted public relations. Ford's popular exhibits and demonstrations -- pictured here in the 1935 California Pacific International Exposition Ford Building -- generated lots of publicity.
- Guests of the Ford Motor Company in the Courtyard of the Ford Building, California Pacific International Exposition, San Diego, 1935 - Ford Motor Company poured resources into the 1935 California Pacific International Exposition in San Diego, constructing the fair's largest and most popular exhibition. Ford's massive steel and concrete building enclosed an open-air courtyard featuring a V-8 emblem-shaped fountain. This group of New York Life Insurance executives posed in the space, where guests could rest and enjoy daily musical performances.
- 1935
- Collections - Artifact
Guests of the Ford Motor Company in the Courtyard of the Ford Building, California Pacific International Exposition, San Diego, 1935
Ford Motor Company poured resources into the 1935 California Pacific International Exposition in San Diego, constructing the fair's largest and most popular exhibition. Ford's massive steel and concrete building enclosed an open-air courtyard featuring a V-8 emblem-shaped fountain. This group of New York Life Insurance executives posed in the space, where guests could rest and enjoy daily musical performances.
- Portland, Oregon Symphony Orchestra Conductor Willem van Hoogstraten, in San Diego, California for the California Pacific International Exposition, 1935 - Ford Motor Company poured resources into the 1935 California Pacific International Exposition in San Diego, constructing the fair's largest and most popular exhibition. Performers in the 3,000-seat Ford Music Bowl amphitheatre included the Portland Symphony Orchestra. Music Bowl concerts - free to visitors and broadcast nationally by radio - broadened Ford's corporate presence at the Exposition and provided bonus advertising.
- 1935
- Collections - Artifact
Portland, Oregon Symphony Orchestra Conductor Willem van Hoogstraten, in San Diego, California for the California Pacific International Exposition, 1935
Ford Motor Company poured resources into the 1935 California Pacific International Exposition in San Diego, constructing the fair's largest and most popular exhibition. Performers in the 3,000-seat Ford Music Bowl amphitheatre included the Portland Symphony Orchestra. Music Bowl concerts - free to visitors and broadcast nationally by radio - broadened Ford's corporate presence at the Exposition and provided bonus advertising.
- Summer Palace Road, Part of the 'Roads of the Pacific' Exhibit, California Pacific International Exposition, San Diego, 1935 - "Roads of the Pacific" was part of the Ford Exhibit, the most popular attraction at the 1935 California Pacific International Exposition. Visitors rode in brand new Ford V-8s over 14 reproductions of famous roads. This section representing China's ancient Summer Palace Road contributed to the immersive "Roads of the Pacific" experience.
- 1935
- Collections - Artifact
Summer Palace Road, Part of the 'Roads of the Pacific' Exhibit, California Pacific International Exposition, San Diego, 1935
"Roads of the Pacific" was part of the Ford Exhibit, the most popular attraction at the 1935 California Pacific International Exposition. Visitors rode in brand new Ford V-8s over 14 reproductions of famous roads. This section representing China's ancient Summer Palace Road contributed to the immersive "Roads of the Pacific" experience.
- Interior Space, California Pacific International Exposition, San Diego, 1935 - In 1913, Henry Ford established Ford Motor Company's photographic department. Though few internal records describe company photography, remaining photographs reveal a wide range of departmental activity. Among many other events, Ford photographers documented the 1935 California Pacific International Exposition in San Diego -- where Ford Motor Company's exhibition was the largest and most popular.
- 1935
- Collections - Artifact
Interior Space, California Pacific International Exposition, San Diego, 1935
In 1913, Henry Ford established Ford Motor Company's photographic department. Though few internal records describe company photography, remaining photographs reveal a wide range of departmental activity. Among many other events, Ford photographers documented the 1935 California Pacific International Exposition in San Diego -- where Ford Motor Company's exhibition was the largest and most popular.
- Neuner Brothers Ford Dealership, San Diego, California, 1935 -
- 1935
- Collections - Artifact
Neuner Brothers Ford Dealership, San Diego, California, 1935
- Panoramic View of South End of Ford Building and 'Roads of the Pacific,' California Pacific International Exposition, San Diego, 1935 - "Roads of the Pacific" was part of the Ford Exhibit, the most popular attraction at the 1935 California Pacific International Exposition. Visitors to the experience rode in brand new Ford V-8s over 14 reproductions of historic and modern roadways. This photograph shows how the terraced "Roads of the Pacific" meandered around the Ford Building.
- 1935
- Collections - Artifact
Panoramic View of South End of Ford Building and 'Roads of the Pacific,' California Pacific International Exposition, San Diego, 1935
"Roads of the Pacific" was part of the Ford Exhibit, the most popular attraction at the 1935 California Pacific International Exposition. Visitors to the experience rode in brand new Ford V-8s over 14 reproductions of historic and modern roadways. This photograph shows how the terraced "Roads of the Pacific" meandered around the Ford Building.
- Dr. Alfred Hertz and Others Visiting 'Roads of the Pacific,' California Pacific International Exposition, San Diego, 1935 - The Ford Exhibit at the 1935 California Pacific International Exposition featured "Roads of the Pacific," where visitors rode in brand new Ford V-8s over realistic reproductions of historic and modern roadways. In this photograph, Dr. Alfred Hertz (next to driver)--whose San Francisco Symphony Orchestra performed many concerts during the exposition--sets out for a tour of Ford's immersive experience.
- 1935
- Collections - Artifact
Dr. Alfred Hertz and Others Visiting 'Roads of the Pacific,' California Pacific International Exposition, San Diego, 1935
The Ford Exhibit at the 1935 California Pacific International Exposition featured "Roads of the Pacific," where visitors rode in brand new Ford V-8s over realistic reproductions of historic and modern roadways. In this photograph, Dr. Alfred Hertz (next to driver)--whose San Francisco Symphony Orchestra performed many concerts during the exposition--sets out for a tour of Ford's immersive experience.