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- Mack Model AB Tank Trucks at a Gas Station, February 1934 - Founded in Brooklyn, New York, in 1900, Mack Brothers Company relocated to Allentown, Pennsylvania, in 1905 and adopted the name Mack Trucks in 1922. Mack-built tank trucks like this had separate compartments for gasoline, diesel fuel, lubricants, and other oil and petroleum products. The delivery trucks transported these products from distributors to gas stations.
- February 01, 1934
- Collections - Artifact
Mack Model AB Tank Trucks at a Gas Station, February 1934
Founded in Brooklyn, New York, in 1900, Mack Brothers Company relocated to Allentown, Pennsylvania, in 1905 and adopted the name Mack Trucks in 1922. Mack-built tank trucks like this had separate compartments for gasoline, diesel fuel, lubricants, and other oil and petroleum products. The delivery trucks transported these products from distributors to gas stations.
- 1941 Mack Model ED Panel Trucks, "Allentown Dairy Co.," June 1941 - Founded in Brooklyn, New York, in 1900, Mack Brothers Company relocated to Allentown, Pennsylvania, in 1905 and adopted the name Mack Trucks in 1922. Motorized trucks began to replace horse-drawn dairy delivery wagons early in the 20th century. Horses were well suited to the frequent stops on a residential delivery route, but trucks provided greater range at lower cost.
- June 01, 1941
- Collections - Artifact
1941 Mack Model ED Panel Trucks, "Allentown Dairy Co.," June 1941
Founded in Brooklyn, New York, in 1900, Mack Brothers Company relocated to Allentown, Pennsylvania, in 1905 and adopted the name Mack Trucks in 1922. Motorized trucks began to replace horse-drawn dairy delivery wagons early in the 20th century. Horses were well suited to the frequent stops on a residential delivery route, but trucks provided greater range at lower cost.
- H. J. Heinz Memorial Statue Dedication, "A Golden Day," at Heinz Main Plant, Pittsburgh, Pennsylvania, October 11, 1924 - H.J. Heinz valued a strong relationship between his company and its employees. This resulted in a world-class employee welfare program which included amenities, programs, and policies with consideration for employees' well-being. In 1924, to commemorate the company's 55th anniversary, employees erected a memorial statue as a token of their gratitude for their employer. This is a program from the celebration, called "A Golden Day."
- 1925
- Collections - Artifact
H. J. Heinz Memorial Statue Dedication, "A Golden Day," at Heinz Main Plant, Pittsburgh, Pennsylvania, October 11, 1924
H.J. Heinz valued a strong relationship between his company and its employees. This resulted in a world-class employee welfare program which included amenities, programs, and policies with consideration for employees' well-being. In 1924, to commemorate the company's 55th anniversary, employees erected a memorial statue as a token of their gratitude for their employer. This is a program from the celebration, called "A Golden Day."
- 1942 Mack Model DEIS Truck Delivering Sharpless Ice Cream, Allentown, Pennsylvania - By the 1940s, refrigerated trucks were transporting pre-packaged ice cream to retail outlets across the country. In this 1942 photograph, a truck stands ready to transport cartons of Sharpless Ice Cream from the plant in Allentown, Pennsylvania. The billboard above points out how the ice cream carton's "Tray Pac" design conveniently fit into the freezer compartment of a home refrigerator.
- February 01, 1942
- Collections - Artifact
1942 Mack Model DEIS Truck Delivering Sharpless Ice Cream, Allentown, Pennsylvania
By the 1940s, refrigerated trucks were transporting pre-packaged ice cream to retail outlets across the country. In this 1942 photograph, a truck stands ready to transport cartons of Sharpless Ice Cream from the plant in Allentown, Pennsylvania. The billboard above points out how the ice cream carton's "Tray Pac" design conveniently fit into the freezer compartment of a home refrigerator.
- Willys-Overland Dealer Buttonhook, circa 1916 - Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. This branded giveaway from the 1910s reminded consumers about Willys-Overland vehicles every time they needed to button up.
- circa 1916
- Collections - Artifact
Willys-Overland Dealer Buttonhook, circa 1916
Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. This branded giveaway from the 1910s reminded consumers about Willys-Overland vehicles every time they needed to button up.
- Mack Model BX Tank Truck at a Gas Station, January 1934 - Founded in Brooklyn, New York, in 1900, Mack Brothers Company relocated to Allentown, Pennsylvania, in 1905 and adopted the name Mack Trucks in 1922. Mack-built tank trucks like this had separate compartments for gasoline, diesel fuel, lubricants, and other oil and petroleum products. The delivery trucks transported these products from distributors to gas stations.
- January 01, 1934
- Collections - Artifact
Mack Model BX Tank Truck at a Gas Station, January 1934
Founded in Brooklyn, New York, in 1900, Mack Brothers Company relocated to Allentown, Pennsylvania, in 1905 and adopted the name Mack Trucks in 1922. Mack-built tank trucks like this had separate compartments for gasoline, diesel fuel, lubricants, and other oil and petroleum products. The delivery trucks transported these products from distributors to gas stations.
- 1940 Mack Model ED Delivery Truck, "Freeman's Dairy," Allentown, Pennsylvania, September 1940 - Founded in Brooklyn, New York, in 1900, Mack Brothers Company relocated to Allentown, Pennsylvania, in 1905 and adopted the name Mack Trucks in 1922. Motorized trucks began to replace horse-drawn dairy delivery wagons early in the 20th century. Horses were well suited to the frequent stops on a residential delivery route, but trucks provided greater range at lower cost.
- September 01, 1940
- Collections - Artifact
1940 Mack Model ED Delivery Truck, "Freeman's Dairy," Allentown, Pennsylvania, September 1940
Founded in Brooklyn, New York, in 1900, Mack Brothers Company relocated to Allentown, Pennsylvania, in 1905 and adopted the name Mack Trucks in 1922. Motorized trucks began to replace horse-drawn dairy delivery wagons early in the 20th century. Horses were well suited to the frequent stops on a residential delivery route, but trucks provided greater range at lower cost.
- Penn State Flyer Diner Billboard near Allentown, Pennsylvania, May 1945 -
- May 01, 1945
- Collections - Artifact
Penn State Flyer Diner Billboard near Allentown, Pennsylvania, May 1945
- Saylor's Diner, Allentown, Pennsylvania, 1986 -
- 1986
- Collections - Artifact
Saylor's Diner, Allentown, Pennsylvania, 1986
- Mack Model AB Bus Servicing Richmond, Newport News, and Norfolk, Virginia, July 1928 - Founded in Brooklyn, New York, in 1900, Mack Brothers Company relocated to Allentown, Pennsylvania, in 1905 and adopted the name Mack Trucks in 1922. Sightseeing buses were the company's first products, and it added other bus designs to its lineup over the years. Mack built more than 22,000 school, transit, and intercity buses before ending bus production in 1960.
- July 01, 1928
- Collections - Artifact
Mack Model AB Bus Servicing Richmond, Newport News, and Norfolk, Virginia, July 1928
Founded in Brooklyn, New York, in 1900, Mack Brothers Company relocated to Allentown, Pennsylvania, in 1905 and adopted the name Mack Trucks in 1922. Sightseeing buses were the company's first products, and it added other bus designs to its lineup over the years. Mack built more than 22,000 school, transit, and intercity buses before ending bus production in 1960.