World's Fair Photographs Series
Ford Motor Company was a leading exhibitor in world fairs and other expositions held in America between 1934 and the early 1960s. This collection, consisting of 8x10 black and white photographic prints, documents various aspects of Ford's involvement including buildings, exhibits, displays, employees, celebrities and special events.
Biographical / Historical Note
Ford Motor Company began displaying its products at non-automotive exhibitions as early as 1904, becoming a leading exhibitor in world's fairs and other events by the mid 1930s and into the 1960s. In 1915, Ford Motor Company demonstrated the mass assembly...
MoreFord Motor Company began displaying its products at non-automotive exhibitions as early as 1904, becoming a leading exhibitor in world's fairs and other events by the mid 1930s and into the 1960s. In 1915, Ford Motor Company demonstrated the mass assembly of automobiles at the Panama-Pacific Exposition in San Francisco, California. In 1933, Henry Ford boycotted the Century of Progress Exposition in Chicago and instead held his own exhibition in Detroit and New York called the Ford Exposition of Progress.
Due to the success of 1933 exhibits, Ford joined the Century of Progress International Exposition in 1934. Ford Motor Company hired Albert Kahn to design a building to house exhibits. The building, a circular pavilion which was later called the Ford Rotunda, resembled graduated internally meshed gears standing twelve stories high. Exhibits in that year included a soybean processing display, a collection of new and historic Ford vehicles, an exhibit on the conversion of raw materials into finished parts, an industrialized barn, replicas of nineteen famous highways, and exhibits from twenty-one Ford Motor Company suppliers. A similar large circular building erected in 1935 in San Diego for the California Pacific International Exposition was donated to the city of San Diego after the fair.
For the 1939 New York World's Fair of Tomorrow, designers anticipating elevated roads developed an exposition building that featured a "road of tomorrow." Visitors were driven down a spiral ramp in brightly painted Ford, Mercury, and Lincoln-Zephyr automobiles.
In 1964-1965, New York was again the site for a world's fair with the theme "Peace Through Understanding." Ford Motor Company hired Welton Becket and Associates to build the Ford Pavilion, a rotunda building reminiscent of the original 1933 Ford Rotunda. Walt Disney's design firm, WED Enterprises, was also hired to create a Magic Skyway where visitors boarded convertibles for a twelve minute ride through time featuring life sized audio-animatronic figures. Other exhibits highlighted the international scope of the company.
LessScope and Content Note
There are four subseries in the World's Fair photographs series. Century of Progress International Exposition, Chicago, Illinois subseries, 1933-1934 (1.2 cubic ft.) is comprised of images numbered from 1 to 310. There are also several folders...
MoreThere are four subseries in the World's Fair photographs series. Century of Progress International Exposition, Chicago, Illinois subseries, 1933-1934 (1.2 cubic ft.) is comprised of images numbered from 1 to 310. There are also several folders arranged alphabetically, primarily documenting exhibits. The California Pacific International Exposition subseries, 1935 (1.2 cubic ft.) is arranged numerically, 2 to 671. Dallas Centennial Central Exposition subseries, 1936-1937 (1.6 cubic ft.) is also arranged numerically, 1 to 816. The New York World Fairs subseries contains material for both the 1939-1940 fair in New York and the 1964-1965 fair. The 1939-1940 New York World's Fair subsubseries, 1939-1940 (10.4 cubic ft.) is the largest and includes images both topically and numerically arranged. A numerical run begins with 1 and ends at 3,463 (with a few gaps). Among the topics are typical American families, exhibit details, Ford Motor Company employees and dealers, Ford Day, good driver's awards, visiting celebrities, and special events. There is also an index to the images in this subseries. The final subsubseries, 1964-1965 New York World's Fair, 1960-1964 (0.8 cubic ft.) is comprised wholly of photographs gathered together to create a mural entitled "Decades of Progress" for the 1964-1965 New York fair. The mural depicted the evolution of the Ford Motor Company from its inception into the 1960s. All items are black and white photographic prints, 8 x 10 inches in size.
LessCollection Details
Object ID: 64.167.232.0
Creator: Ford Motor Company. Photographic Department
Inclusive Dates: 1933-1964
Bulk Dates: 1933-1940
Size: 15.2 cubic ft.
Language: English
Collection Access & Use
Item Location: Not Currently On Exhibit
Access Restrictions: The series is open for research.
Credit: From the Collections of The Henry Ford. Gift of Ford Motor Company.
Digitized Artifacts From This Collection
In many cases, not all artifacts have been digitized.
Contact us for more information about this collection.
"Road of Tomorrow" Visitors, Ford Exposition Garden Court, New York World's Fair, 1939
Artifact
Photographic print
Summary
Ford Motor Company was a major participant in the 1939-40 New York World's Fair. In addition to viewing educational demonstrations and exhibits, Ford exposition visitors could ride in brand-new Ford automobiles along the Road of Tomorrow. Befitting the fair's "Building the World of Tomorrow" theme, this conceptual highway experience suggested modern techniques for safer, quieter, and more efficient roadways.
Place of Creation
Keywords
United States, New York, New York, Flushing Meadows Corona Park
Object ID
64.167.232.1232
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Location
By Request in the Benson Ford Research Center
Get more details in Digital Collections at:
"Road of Tomorrow" Visitors, Ford Exposition Garden Court, New York World's Fair, 1939
What is The Henry Ford?
The national attraction for discovering your ingenuity while exploring America’s spirit of innovation. There is always much to see and do at The Henry Ford.
Visitor Lines for "Road of Tomorrow," Ford Exposition Garden Court, New York World's Fair, 1939
Details
Visitor Lines for "Road of Tomorrow," Ford Exposition Garden Court, New York World's Fair, 1939
Artifact
Photographic print
Summary
Ford Motor Company was a major participant in the 1939-40 New York World's Fair. In addition to viewing educational demonstrations and exhibits, Ford exposition visitors could ride in brand-new Ford automobiles along the Road of Tomorrow. Befitting the fair's "Building the World of Tomorrow" theme, this conceptual highway experience suggested modern techniques for safer, quieter, and more efficient roadways.
Place of Creation
Keywords
United States, New York, New York, Flushing Meadows Corona Park
Object ID
64.167.232.1234
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Location
By Request in the Benson Ford Research Center
Get more details in Digital Collections at:
Visitor Lines for "Road of Tomorrow," Ford Exposition Garden Court, New York World's Fair, 1939
What is The Henry Ford?
The national attraction for discovering your ingenuity while exploring America’s spirit of innovation. There is always much to see and do at The Henry Ford.
Visitor Lines for "Road of Tomorrow," Ford Exposition Garden Court, New York World's Fair, 1939
Details
Visitor Lines for "Road of Tomorrow," Ford Exposition Garden Court, New York World's Fair, 1939
Artifact
Photographic print
Summary
Ford Motor Company was a major participant in the 1939-40 New York World's Fair. In addition to viewing educational demonstrations and exhibits, Ford exposition visitors could ride in brand-new Ford automobiles along the Road of Tomorrow. Befitting the fair's "Building the World of Tomorrow" theme, this conceptual highway experience suggested modern techniques for safer, quieter, and more efficient roadways.
Place of Creation
Keywords
United States, New York, New York, Flushing Meadows Corona Park
Object ID
64.167.232.1235
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Location
By Request in the Benson Ford Research Center
Get more details in Digital Collections at:
Visitor Lines for "Road of Tomorrow," Ford Exposition Garden Court, New York World's Fair, 1939
What is The Henry Ford?
The national attraction for discovering your ingenuity while exploring America’s spirit of innovation. There is always much to see and do at The Henry Ford.
Ford Exposition Garden Court, New York World's Fair, 1939
Artifact
Photographic print
Summary
Ford Motor Company was a major participant in the 1939-40 New York World's Fair. In addition to educational demonstrations and exhibits, the Ford building offered free entertainment and comfortable places for visitors to rest. Outside in the Ford Exposition Garden Court, fairgoers could relax and listen to musical performances by Ferde Grofe's innovative New World Orchestra.
Place of Creation
Object ID
64.167.232.1238
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Location
By Request in the Benson Ford Research Center
Get more details in Digital Collections at:
Ford Exposition Garden Court, New York World's Fair, 1939
What is The Henry Ford?
The national attraction for discovering your ingenuity while exploring America’s spirit of innovation. There is always much to see and do at The Henry Ford.
Ford Exposition Garden Court, New York World's Fair, 1939
Artifact
Photographic print
Summary
Ford Motor Company was a major participant in the 1939-40 New York World's Fair. In addition to educational demonstrations and exhibits, the Ford building offered free entertainment and comfortable places for visitors to rest. Outside in the Ford Exposition Garden Court, fairgoers could relax and listen to musical performances by Ferde Grofe's innovative New World Orchestra.
Place of Creation
Object ID
64.167.232.1239
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Location
By Request in the Benson Ford Research Center
Get more details in Digital Collections at:
Ford Exposition Garden Court, New York World's Fair, 1939
What is The Henry Ford?
The national attraction for discovering your ingenuity while exploring America’s spirit of innovation. There is always much to see and do at The Henry Ford.
Ford Exposition Garden Court, New York World's Fair, 1939
Artifact
Photographic print
Summary
Ford Motor Company was a major participant in the 1939-40 New York World's Fair. In addition to educational demonstrations and exhibits, the Ford building offered free entertainment and comfortable places for visitors to rest. Outside in the Ford Exposition Garden Court, fairgoers could relax and listen to musical performances by Ferde Grofe's innovative New World Orchestra.
Place of Creation
Object ID
64.167.232.1241
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Location
By Request in the Benson Ford Research Center
Get more details in Digital Collections at:
Ford Exposition Garden Court, New York World's Fair, 1939
What is The Henry Ford?
The national attraction for discovering your ingenuity while exploring America’s spirit of innovation. There is always much to see and do at The Henry Ford.
Sisters of Edison Engineer John Kruesi at Ford Exposition, New York World's Fair, 1939
Artifact
Photographic print
Summary
Ford Motor Company executives knew that only 1 in 5 Americans would attend the 1939-40 New York World's Fair. They planned for even fewer to visit the Ford exposition, and allocated more than $300,000 to publicize Ford's involvement at the fair. To ensure national coverage, the Ford exhibit's Press Department distributed photographs of prominent visitors to thousands of publications across the country.
Place of Creation
Object ID
64.167.232.1358
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Location
By Request in the Benson Ford Research Center
Get more details in Digital Collections at:
Sisters of Edison Engineer John Kruesi at Ford Exposition, New York World's Fair, 1939
What is The Henry Ford?
The national attraction for discovering your ingenuity while exploring America’s spirit of innovation. There is always much to see and do at The Henry Ford.
Performers of "A Thousand Times Neigh," American Ballet Caravan, Ford Exposition, New York World's Fair, 1940
Details
Performers of "A Thousand Times Neigh," American Ballet Caravan, Ford Exposition, New York World's Fair, 1940
Artifact
Photographic print
Summary
During the 1940 New York World's Fair, visitors to the Ford Exposition's newly constructed theatre could enjoy a Technicolor film, an automobile style show, and a humorous ballet. "A Thousand Times Neigh," performed by the American Ballet Caravan, told the story of the automobile from the viewpoint of a dancing horse named Dobbin. Here, performers pose outside of Ford's exposition building.
Place of Creation
Keywords
United States, New York, New York, Flushing Meadows Corona Park
Performances (Creative events)
Teague, Walter Dorwin, 1883-1960
Object ID
64.167.232.1121
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Location
By Request in the Benson Ford Research Center
Get more details in Digital Collections at:
Performers of "A Thousand Times Neigh," American Ballet Caravan, Ford Exposition, New York World's Fair, 1940
What is The Henry Ford?
The national attraction for discovering your ingenuity while exploring America’s spirit of innovation. There is always much to see and do at The Henry Ford.
Ballet Dancer, Anne Wiman, Atop Chassis Fountain, Ford Exposition, New York World's Fair, 1940
Details
Ballet Dancer, Anne Wiman, Atop Chassis Fountain, Ford Exposition, New York World's Fair, 1940
Artifact
Photographic print
Summary
During the 1940 New York World's Fair, visitors to the Ford Exposition's newly constructed theatre could enjoy a Technicolor film, an automobile style show, and a humorous performance by the American Ballet Caravan. This photograph shows a scene from "A Thousand Times Neigh," which told the story of the automobile from the viewpoint of a dancing horse named Dobbin.
Place of Creation
Keywords
United States, New York, New York, Flushing Meadows Corona Park
Object ID
64.167.232.1122
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Location
By Request in the Benson Ford Research Center
Get more details in Digital Collections at:
Ballet Dancer, Anne Wiman, Atop Chassis Fountain, Ford Exposition, New York World's Fair, 1940
What is The Henry Ford?
The national attraction for discovering your ingenuity while exploring America’s spirit of innovation. There is always much to see and do at The Henry Ford.
