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"Lincoln-Mercury Treasury of World's Fair and New York Attractions," 1964

Summary

For its pavilion at the 1964-65 New York World's Fair, Ford Motor Company brought in Walt Disney to design a "unique and memorable entertainment adventure" that would outshine its competitors. This became the Magic Skyway ride, billed as "an exciting ride in a Company-built convertible through a fantasy of the past and future in 12 minutes."

For its pavilion at the 1964-65 New York World's Fair, Ford Motor Company brought in Walt Disney to design a "unique and memorable entertainment adventure" that would outshine its competitors. This became the Magic Skyway ride, billed as "an exciting ride in a Company-built convertible through a fantasy of the past and future in 12 minutes."

Artifact

Pamphlet

Date Made

1964

Subject Date

1964-1965

Creators

Ford Motor Company 

Place of Creation

United States, Michigan, Dearborn 

Keywords

United States, New York, New York 

Pamphlets 

Exhibitions 

Tourism 

New York World's Fair (1964-1965) 

Collection Title

Research Center Exhibitions and World's Fairs Collection 

Driving America
 On Exhibit

at Henry Ford Museum in Driving America

Object ID

85.127.346.1

Credit

From the Collections of The Henry Ford. Gift of the Estate of Stanley H. Cousineau.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 6.875 in

Width: 5 in

Inscriptions

Text on front: LINCOLN-MERCURY TREASUREY OF / WORLD'S FAIR / AND NEW YORK ATTRACTIONS / Ride Walk Disney's / MAGIC SKYWAY / at the Ford Motor Company / Wonder Rotunda

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