Innovation Theater

Celebrating the engineering ingenuity behind the production of the award-winning Ford F-150 truck, this multisensory film experience comes complete with vibrating seats, gusts of wind, and winking robots.


With jaw-dropping special effects, from “floating” 3D laser projection mapping and high-energy audio to a breathtaking behind-the-wheel finale, you’ll see the manufacturing process up close, from concept to highway. One impressed reviewer from The Detroit News called the theater experience a “wild ride” reminiscent of a “Fast & Furious” action film.

Approximate time: 10 minutes