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- 1951 Chrysler Sales Brochure, "The Beautiful Chrysler" - The big news from Chrysler for 1951 was the introduction of its new "FirePower" hemispherical combustion chamber V-8 engine. The dome-shaped cylinder heads allowed for more complete, efficient combustion. When Chrysler introduced its next generation of the design for 1964, it dropped the FirePower name in favor of "Hemi." Hemi engines became a Chrysler trademark.
- December 01, 1950
- Collections - Artifact
1951 Chrysler Sales Brochure, "The Beautiful Chrysler"
The big news from Chrysler for 1951 was the introduction of its new "FirePower" hemispherical combustion chamber V-8 engine. The dome-shaped cylinder heads allowed for more complete, efficient combustion. When Chrysler introduced its next generation of the design for 1964, it dropped the FirePower name in favor of "Hemi." Hemi engines became a Chrysler trademark.
- Sales Brochure for the Chrysler Corporation Turbine Car, 1966 - Chrysler's experiments with gas turbine automobiles hit a peak in 1963 when the company lent 50 operating prototypes to the public to gain real-world feedback. With no reciprocating parts, the turbine engine was far smoother than a piston engine. It could run on anything from kerosene to perfume. But the car's fuel mileage -- around 11 miles per gallon -- was underwhelming.
- 1966
- Collections - Artifact
Sales Brochure for the Chrysler Corporation Turbine Car, 1966
Chrysler's experiments with gas turbine automobiles hit a peak in 1963 when the company lent 50 operating prototypes to the public to gain real-world feedback. With no reciprocating parts, the turbine engine was far smoother than a piston engine. It could run on anything from kerosene to perfume. But the car's fuel mileage -- around 11 miles per gallon -- was underwhelming.
- 1986 Chrysler LeBaron Sales Brochure - Good branding is an important asset, and automakers often reuse established names. Chrysler first used "LeBaron" in the 1930s for its top-of-the-line luxury model. The name reappeared on a mid-size model in the 1970s. By 1986, "LeBaron" designated the premium version of Chrysler's front-wheel-drive K-car.
- 1986
- Collections - Artifact
1986 Chrysler LeBaron Sales Brochure
Good branding is an important asset, and automakers often reuse established names. Chrysler first used "LeBaron" in the 1930s for its top-of-the-line luxury model. The name reappeared on a mid-size model in the 1970s. By 1986, "LeBaron" designated the premium version of Chrysler's front-wheel-drive K-car.
- 1937 Chrysler Airflow Sedan - Chrysler took a bold step in automotive styling when it introduced the streamlined Airflow for 1934. Designed with the aid of a wind tunnel, the aerodynamic car was years ahead of its time. But Chrysler paid a price for its vision. The complex body caused manufacturing problems, and customers balked at the unconventional appearance. Chrysler canceled the Airflow after 1937.
- 1937
- Collections - Artifact
1937 Chrysler Airflow Sedan
Chrysler took a bold step in automotive styling when it introduced the streamlined Airflow for 1934. Designed with the aid of a wind tunnel, the aerodynamic car was years ahead of its time. But Chrysler paid a price for its vision. The complex body caused manufacturing problems, and customers balked at the unconventional appearance. Chrysler canceled the Airflow after 1937.
- Chrysler Hubcap, 1920-1929 - Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.
- 1920-1929
- Collections - Artifact
Chrysler Hubcap, 1920-1929
Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.
- 1973 Chrysler Newport Sedan - Americans have long shown a preference for buying the biggest cars they can afford, and by the 1970s American cars were truly huge. This Chrysler is 19'-2" long, with a trunk 6'-6" wide. The 400-cubic-inch engine is also large, but government-mandated exhaust emission controls resulted in an output of only 185 horsepower. The vinyl-covered roof was a popular option on many cars.
- 1973
- Collections - Artifact
1973 Chrysler Newport Sedan
Americans have long shown a preference for buying the biggest cars they can afford, and by the 1970s American cars were truly huge. This Chrysler is 19'-2" long, with a trunk 6'-6" wide. The 400-cubic-inch engine is also large, but government-mandated exhaust emission controls resulted in an output of only 185 horsepower. The vinyl-covered roof was a popular option on many cars.
- 1956 "Flight Sweep" Line of Chrysler Corporation Automobiles - Chrysler's Flight Sweep I concept car, unveiled in 1955, featured a low profile and a clean body with prominent tailfins. The car was popular enough that Chrysler used the "Flight Sweep" name to promote its 1956 production models. Chrysler even redesigned the grille on its 1956 Windsor-series cars to resemble the Flight Sweep I.
- 1956
- Collections - Artifact
1956 "Flight Sweep" Line of Chrysler Corporation Automobiles
Chrysler's Flight Sweep I concept car, unveiled in 1955, featured a low profile and a clean body with prominent tailfins. The car was popular enough that Chrysler used the "Flight Sweep" name to promote its 1956 production models. Chrysler even redesigned the grille on its 1956 Windsor-series cars to resemble the Flight Sweep I.
- 1950 Chrysler New Yorker Sedan - Chrysler joined the trend for "slab side" styling with its 1949 models. The new look removed running boards and separate front fenders, and it projected a fresh postwar image. The New Yorker, introduced in 1939, was among Chrysler's higher-end models. This 1950 example has "Prestomatic Fluid Drive," a semi-automatic transmission that eliminated much -- but not all -- clutch pedal use.
- 1950
- Collections - Artifact
1950 Chrysler New Yorker Sedan
Chrysler joined the trend for "slab side" styling with its 1949 models. The new look removed running boards and separate front fenders, and it projected a fresh postwar image. The New Yorker, introduced in 1939, was among Chrysler's higher-end models. This 1950 example has "Prestomatic Fluid Drive," a semi-automatic transmission that eliminated much -- but not all -- clutch pedal use.
- "The Chrysler Corporation Turbine Car," 1963 - Chrysler's experiments with gas turbine automobiles hit a peak in 1963 when the company lent 50 operating prototypes to the public to gain real-world feedback. With no reciprocating parts, the turbine engine was far smoother than a piston engine. It could run on anything from kerosene to perfume. But the car's fuel mileage -- around 11 miles per gallon -- was underwhelming.
- 1963
- Collections - Artifact
"The Chrysler Corporation Turbine Car," 1963
Chrysler's experiments with gas turbine automobiles hit a peak in 1963 when the company lent 50 operating prototypes to the public to gain real-world feedback. With no reciprocating parts, the turbine engine was far smoother than a piston engine. It could run on anything from kerosene to perfume. But the car's fuel mileage -- around 11 miles per gallon -- was underwhelming.
- 1932 Chrysler Imperial Landau Sedan, Personal Car of Walter P. Chrysler - This Chrysler Imperial Landau was custom built for an especially prominent customer: company founder and president Walter P. Chrysler. The car features an aluminum body and a high-compression, eight-cylinder engine. The interior is fitted with a writing desk, bar, vanity case, and second speedometer viewable from the rear seat. The red color matched an antique Chinese vase owned by Mr. Chrysler.
- 1932
- Collections - Artifact
1932 Chrysler Imperial Landau Sedan, Personal Car of Walter P. Chrysler
This Chrysler Imperial Landau was custom built for an especially prominent customer: company founder and president Walter P. Chrysler. The car features an aluminum body and a high-compression, eight-cylinder engine. The interior is fitted with a writing desk, bar, vanity case, and second speedometer viewable from the rear seat. The red color matched an antique Chinese vase owned by Mr. Chrysler.