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- Attendant Checks Tires at Service Station, Illustration in November Merchandising Bulletin, 1938 - Ford Motor Company published regular merchandising bulletins to ensure consistent branding, marketing and service throughout its dealer network. Each bulletin provided guidance on topics like showroom displays, sales techniques and strategies, and updates to Ford, Mercury and Lincoln vehicles and accessories. General sales figures were often published, as were profiles of successful dealerships.
- November 21, 1938
- Collections - Artifact
Attendant Checks Tires at Service Station, Illustration in November Merchandising Bulletin, 1938
Ford Motor Company published regular merchandising bulletins to ensure consistent branding, marketing and service throughout its dealer network. Each bulletin provided guidance on topics like showroom displays, sales techniques and strategies, and updates to Ford, Mercury and Lincoln vehicles and accessories. General sales figures were often published, as were profiles of successful dealerships.
- Ford Rouge Plant Navy Service School Baseball Team, June 1942 - The United States Navy Service School opened in Dearborn, Michigan, in early 1941. The school, built on land leased to the Navy at Ford's Rouge Plant, trained thousands of young recruits in skilled trades during World War II. Ford built housing and other buildings, including recreational facilities where recruits could play and relax.
- June 16, 1942
- Collections - Artifact
Ford Rouge Plant Navy Service School Baseball Team, June 1942
The United States Navy Service School opened in Dearborn, Michigan, in early 1941. The school, built on land leased to the Navy at Ford's Rouge Plant, trained thousands of young recruits in skilled trades during World War II. Ford built housing and other buildings, including recreational facilities where recruits could play and relax.
- Henry Ford, Tex Rickard, and Edsel Ford with a 1928 Ford Model A at the Ford Industrial Exposition, New York City, January 1928 - Henry Ford and Edsel Ford introduced the Model A in December 1927. After 19 years of Model T production, the public was eager for Ford Motor Company's new car. Sports promoter Tex Rickard went to see a Model A -- and to pose for a photo with the Fords -- in New York City.
- January 01, 1928
- Collections - Artifact
Henry Ford, Tex Rickard, and Edsel Ford with a 1928 Ford Model A at the Ford Industrial Exposition, New York City, January 1928
Henry Ford and Edsel Ford introduced the Model A in December 1927. After 19 years of Model T production, the public was eager for Ford Motor Company's new car. Sports promoter Tex Rickard went to see a Model A -- and to pose for a photo with the Fords -- in New York City.
- Wooden Model of Ford Motor Company T22 Prototype Armored Car, November 1942 - Like other American automakers, Ford Motor Company manufactured vehicles and materiel for the Allies during World War II. Ford engineers designed the T22 armored car as a comparatively small and lightweight scouting vehicle. After tests and further modifications, it was designated the M8. Ford built more than 8,000 of these armored cars from 1943 to 1945.
- December 16, 1942
- Collections - Artifact
Wooden Model of Ford Motor Company T22 Prototype Armored Car, November 1942
Like other American automakers, Ford Motor Company manufactured vehicles and materiel for the Allies during World War II. Ford engineers designed the T22 armored car as a comparatively small and lightweight scouting vehicle. After tests and further modifications, it was designated the M8. Ford built more than 8,000 of these armored cars from 1943 to 1945.
- Lincoln Brunn Roadster, June 1924 - Under Leland ownership, Lincoln sourced automobile body designs largely from Murray Company and Brunn & Company. After Ford purchased Lincoln in 1922, that list grew to include Dietrich, Holbrook, Judkins, Le Baron, Waterhouse, and others. By contracting for large batches up to 100 bodies, Ford-owned Lincoln made exclusive coachwork available to customers at comparatively reasonable prices.
- June 01, 1924
- Collections - Artifact
Lincoln Brunn Roadster, June 1924
Under Leland ownership, Lincoln sourced automobile body designs largely from Murray Company and Brunn & Company. After Ford purchased Lincoln in 1922, that list grew to include Dietrich, Holbrook, Judkins, Le Baron, Waterhouse, and others. By contracting for large batches up to 100 bodies, Ford-owned Lincoln made exclusive coachwork available to customers at comparatively reasonable prices.
- 1908 Ford Model T Chassis - The Ford Model T's chassis was built to take punishment from the poor roads in America circa 1910. It was light and flexible, designed to bend rather than break with each bump and jolt. Customers had the option of purchasing just the chassis and powertrain. They could either source a body from a separate coachbuilder or make their own.
- August 17, 1933
- Collections - Artifact
1908 Ford Model T Chassis
The Ford Model T's chassis was built to take punishment from the poor roads in America circa 1910. It was light and flexible, designed to bend rather than break with each bump and jolt. Customers had the option of purchasing just the chassis and powertrain. They could either source a body from a separate coachbuilder or make their own.
- Service Station Attendant at Stark Hickey Ford Dealership, Detroit, Michigan, 1933 - The first uniformed gas station attendants appeared around 1914. Attendants worked long hours in all weather, possessed a thorough knowledge of service requirements for various automobile makes and models, improvised quick repairs on the spot, provided directions to lost travelers, and did it all with a smile. Attendants disappeared with the widespread adoption of self-service pumps in the 1970s.
- November 24, 1933
- Collections - Artifact
Service Station Attendant at Stark Hickey Ford Dealership, Detroit, Michigan, 1933
The first uniformed gas station attendants appeared around 1914. Attendants worked long hours in all weather, possessed a thorough knowledge of service requirements for various automobile makes and models, improvised quick repairs on the spot, provided directions to lost travelers, and did it all with a smile. Attendants disappeared with the widespread adoption of self-service pumps in the 1970s.
- Ford Service Station Attendant Reading about Ford Batteries, December 1934 - The first uniformed gas station attendants appeared around 1914. Attendants worked long hours in all weather, possessed a thorough knowledge of service requirements for various automobile makes and models, improvised quick repairs on the spot, provided directions to lost travelers, and did it all with a smile. Attendants disappeared with the widespread adoption of self-service pumps in the 1970s.
- December 22, 1934
- Collections - Artifact
Ford Service Station Attendant Reading about Ford Batteries, December 1934
The first uniformed gas station attendants appeared around 1914. Attendants worked long hours in all weather, possessed a thorough knowledge of service requirements for various automobile makes and models, improvised quick repairs on the spot, provided directions to lost travelers, and did it all with a smile. Attendants disappeared with the widespread adoption of self-service pumps in the 1970s.
- 1934 Ford Tudor V-8 at a Service Station, December 1934 - The first uniformed gas station attendants appeared around 1914. Attendants worked long hours in all weather, possessed a thorough knowledge of service requirements for various automobile makes and models, improvised quick repairs on the spot, provided directions to lost travelers, and did it all with a smile. Attendants disappeared with the widespread adoption of self-service pumps in the 1970s.
- December 22, 1934
- Collections - Artifact
1934 Ford Tudor V-8 at a Service Station, December 1934
The first uniformed gas station attendants appeared around 1914. Attendants worked long hours in all weather, possessed a thorough knowledge of service requirements for various automobile makes and models, improvised quick repairs on the spot, provided directions to lost travelers, and did it all with a smile. Attendants disappeared with the widespread adoption of self-service pumps in the 1970s.
- Service Station Attendant Checking Motor for Customer, April 1935 - The first uniformed gas station attendants appeared around 1914. Attendants worked long hours in all weather, possessed a thorough knowledge of service requirements for various automobile makes and models, improvised quick repairs on the spot, provided directions to lost travelers, and did it all with a smile. Attendants disappeared with the widespread adoption of self-service pumps in the 1970s.
- April 19, 1935
- Collections - Artifact
Service Station Attendant Checking Motor for Customer, April 1935
The first uniformed gas station attendants appeared around 1914. Attendants worked long hours in all weather, possessed a thorough knowledge of service requirements for various automobile makes and models, improvised quick repairs on the spot, provided directions to lost travelers, and did it all with a smile. Attendants disappeared with the widespread adoption of self-service pumps in the 1970s.