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- Swatch Watch, 1984 - In the 1980s, adolescent and teen consumers across the world became attracted to a new type of watch called the "Swatch." First-marketed in the U.S. in 1983 the Swatch helped reestablish the Swiss as the world's major watchmaker. This watch was introduced as Generation X began to mature and acquire personal accessories. Swatch watches proliferated because of their aesthetic appeal rather than their functionality.
- 1984
- Collections - Artifact
Swatch Watch, 1984
In the 1980s, adolescent and teen consumers across the world became attracted to a new type of watch called the "Swatch." First-marketed in the U.S. in 1983 the Swatch helped reestablish the Swiss as the world's major watchmaker. This watch was introduced as Generation X began to mature and acquire personal accessories. Swatch watches proliferated because of their aesthetic appeal rather than their functionality.