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- Dooling "Mercury Second Series" Gas-Powered Racing Tether Car, 1940-1941 - Tether cars, gas-powered model race cars, were popular in the 1930s and 1940s. They were raced individually while tethered to a central pivot, or against each other on a scaled-down board track. This second series "Mercury" from Dooling Brothers features a cast aluminum body and frame. Its front-wheel-drive layout is somewhat unusual for a tether car.
- 1940-1941
- Collections - Artifact
Dooling "Mercury Second Series" Gas-Powered Racing Tether Car, 1940-1941
Tether cars, gas-powered model race cars, were popular in the 1930s and 1940s. They were raced individually while tethered to a central pivot, or against each other on a scaled-down board track. This second series "Mercury" from Dooling Brothers features a cast aluminum body and frame. Its front-wheel-drive layout is somewhat unusual for a tether car.
- "Shoe Peg Country Gentleman Fancy Corn," circa 1918 - Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this elegant design for President Brand "Shoe Peg Country Gentleman Fancy Corn," helped catch the attention of potential customers--hopefully encouraging them to purchase the company's product rather than that of a competitor.
- circa 1918
- Collections - Artifact
"Shoe Peg Country Gentleman Fancy Corn," circa 1918
Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this elegant design for President Brand "Shoe Peg Country Gentleman Fancy Corn," helped catch the attention of potential customers--hopefully encouraging them to purchase the company's product rather than that of a competitor.
- Crate Label, "C.F.C.A. Brand Sliced Yellow Cling Peaches," 1920-1930 - In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for C.F.C.A. Brand Sliced Yellow Cling Peaches, were created to attract grocers purchasing goods from wholesale markets.
- 1920-1930
- Collections - Artifact
Crate Label, "C.F.C.A. Brand Sliced Yellow Cling Peaches," 1920-1930
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for C.F.C.A. Brand Sliced Yellow Cling Peaches, were created to attract grocers purchasing goods from wholesale markets.
- Crate Label, "Atlas Brand Blackberries," 1920-1930 - In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Atlas Brand Blackberries, were created to attract grocers purchasing goods from wholesale markets.
- 1920-1930
- Collections - Artifact
Crate Label, "Atlas Brand Blackberries," 1920-1930
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Atlas Brand Blackberries, were created to attract grocers purchasing goods from wholesale markets.
- Crate Label, "Today's Brand California Muscat Grapes," 1920-1940 - In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Today's Brand California Muscat Grapes, were created to attract grocers purchasing goods from wholesale markets.
- 1920-1940
- Collections - Artifact
Crate Label, "Today's Brand California Muscat Grapes," 1920-1940
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Today's Brand California Muscat Grapes, were created to attract grocers purchasing goods from wholesale markets.
- Can Label, "Gold Leaf Brand Jumbo Size California Ripe Olives," circa 1920 - Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for Gold Leaf Brand Jumbo Size California Ripe Olives, helped catch the attention of potential customers -- hopefully encouraging them to purchase the company's product rather than that of a competitor.
- circa 1920
- Collections - Artifact
Can Label, "Gold Leaf Brand Jumbo Size California Ripe Olives," circa 1920
Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for Gold Leaf Brand Jumbo Size California Ripe Olives, helped catch the attention of potential customers -- hopefully encouraging them to purchase the company's product rather than that of a competitor.
- Toolbox, Used by George Hook, 1946-1952 - Tether cars, gas-powered model race cars, were popular in the 1930s and 1940s. They were raced individually while tethered to a central pivot, or against each other on a scaled-down board track. Racers needed tools and spare parts with them at competitions. This box, used by George Hook, kept everything organized -- and included a place for the car as well.
- 1946-1952
- Collections - Artifact
Toolbox, Used by George Hook, 1946-1952
Tether cars, gas-powered model race cars, were popular in the 1930s and 1940s. They were raced individually while tethered to a central pivot, or against each other on a scaled-down board track. Racers needed tools and spare parts with them at competitions. This box, used by George Hook, kept everything organized -- and included a place for the car as well.
- Advertising Poster, "The California Raisins," 1988 - In the 1980s, the California Raisin Advisory Board brought their product to life as an animated rhythm and blues band. The group's rendition of Marvin Gaye's "I Heard It Through the Grapevine" aired on a 1986 TV commercial and left the public wanting more. By 1988, The California Raisins had four albums, a Billboard Hot 100 hit, and a mockumentary about their origins.
- 1988
- Collections - Artifact
Advertising Poster, "The California Raisins," 1988
In the 1980s, the California Raisin Advisory Board brought their product to life as an animated rhythm and blues band. The group's rendition of Marvin Gaye's "I Heard It Through the Grapevine" aired on a 1986 TV commercial and left the public wanting more. By 1988, The California Raisins had four albums, a Billboard Hot 100 hit, and a mockumentary about their origins.
- Snoopy Toy Commemorating Apollo 11 Landing on Moon, 1969 - Charlie Brown's dog Snoopy was no ordinary dog. He walked on two legs, showed a rebellious streak, and daydreamed of being "World Famous." Four months before a real man landed on the moon, Snoopy appeared in a "Peanuts" comic strip as "the World Famous Astronaut" walking on the moon. This Peanuts Pocket Doll commemorates the 1969 moon landing.
- 1969
- Collections - Artifact
Snoopy Toy Commemorating Apollo 11 Landing on Moon, 1969
Charlie Brown's dog Snoopy was no ordinary dog. He walked on two legs, showed a rebellious streak, and daydreamed of being "World Famous." Four months before a real man landed on the moon, Snoopy appeared in a "Peanuts" comic strip as "the World Famous Astronaut" walking on the moon. This Peanuts Pocket Doll commemorates the 1969 moon landing.
- Lake Merritt B.A.R.T. Station, Oakland, California, circa 1972 - Starting in the 1970s, concerns about traffic congestion, pollution and the plight of cities spurred the construction of new commuter transit systems. This postcard celebrates the 1972 opening of the San Francisco Bay Area Rapid Transit's (BART) Lake Merritt station in Oakland, California. The reproduction BART ticket was "not usable for passage."
- circa 1972
- Collections - Artifact
Lake Merritt B.A.R.T. Station, Oakland, California, circa 1972
Starting in the 1970s, concerns about traffic congestion, pollution and the plight of cities spurred the construction of new commuter transit systems. This postcard celebrates the 1972 opening of the San Francisco Bay Area Rapid Transit's (BART) Lake Merritt station in Oakland, California. The reproduction BART ticket was "not usable for passage."