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- H. J. Heinz Company "London Travelers" at a Convention, Grand Central Hotel, London, England, August 1906 - To promote his products to grocery stores and individual households, H.J. Heinz employed salespeople, referred to as "Travelers." Travelers were trained in product knowledge and attended conventions to learn new sales techniques. They also designed and built point-of-sale displays in grocery stores and set up demonstration tables for sampling the products. The men in this photograph are Travelers from London, England.
- August 01, 1906
- Collections - Artifact
H. J. Heinz Company "London Travelers" at a Convention, Grand Central Hotel, London, England, August 1906
To promote his products to grocery stores and individual households, H.J. Heinz employed salespeople, referred to as "Travelers." Travelers were trained in product knowledge and attended conventions to learn new sales techniques. They also designed and built point-of-sale displays in grocery stores and set up demonstration tables for sampling the products. The men in this photograph are Travelers from London, England.