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- "Free and Independent with a Ford Car," Ford Sales Brochure, 1924 - The efficiencies of the moving assembly line enabled Ford Motor Company to cut manufacturing costs for the Model T. In turn, this allowed Ford to decrease sales prices. By 1924, customers could buy a basic two-seat Model T runabout for as little as $265. That low price made the T attractive to travelers looking to enjoy pleasant summer weather.

- 1924
- Collections - Artifact
"Free and Independent with a Ford Car," Ford Sales Brochure, 1924
The efficiencies of the moving assembly line enabled Ford Motor Company to cut manufacturing costs for the Model T. In turn, this allowed Ford to decrease sales prices. By 1924, customers could buy a basic two-seat Model T runabout for as little as $265. That low price made the T attractive to travelers looking to enjoy pleasant summer weather.