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- IBM Fabric, Designed by Angelo Testa, 1956-1960 - In the mid-1950s IBM hired prominent designers to rebrand the company, to develop a corporate image that matched its vision for the future. This textile pattern by Angelo Testa and Company features the graphic designer Paul Rand's IBM logo. As just one more aspect to a coordinated corporate identity, this fabric was made for a fully branded IBM environment.
- 1956-1960
- Collections - Artifact
IBM Fabric, Designed by Angelo Testa, 1956-1960
In the mid-1950s IBM hired prominent designers to rebrand the company, to develop a corporate image that matched its vision for the future. This textile pattern by Angelo Testa and Company features the graphic designer Paul Rand's IBM logo. As just one more aspect to a coordinated corporate identity, this fabric was made for a fully branded IBM environment.
- Textile by Angelo Testa, 1956-1960 - In 1956, Eliot Noyes was hired by IBM to create a holistic corporate identity program--the first of its kind. Noyes employed midcentury design luminaries to unite IBM's brand identity: logos to packaging, company culture to architecture. This screen-printed fabric references Paul Rand's graphic work for IBM, but was executed by Angelo Testa, a notable Chicago textile producer and designer.
- 1956-1960
- Collections - Artifact
Textile by Angelo Testa, 1956-1960
In 1956, Eliot Noyes was hired by IBM to create a holistic corporate identity program--the first of its kind. Noyes employed midcentury design luminaries to unite IBM's brand identity: logos to packaging, company culture to architecture. This screen-printed fabric references Paul Rand's graphic work for IBM, but was executed by Angelo Testa, a notable Chicago textile producer and designer.