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- Crate Label, "C.F.C.A. Brand Sliced Yellow Cling Peaches," 1920-1930 - In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for C.F.C.A. Brand Sliced Yellow Cling Peaches, were created to attract grocers purchasing goods from wholesale markets.

- 1920-1930
- Collections - Artifact
Crate Label, "C.F.C.A. Brand Sliced Yellow Cling Peaches," 1920-1930
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for C.F.C.A. Brand Sliced Yellow Cling Peaches, were created to attract grocers purchasing goods from wholesale markets.
- Can Label, "Honeysuckle Brand Asparagus," circa 1910 - Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for Honeysuckle Brand Asparagus, helped catch the attention of potential customers -- hopefully encouraging them to purchase the company's product rather than that of a competitor.

- circa 1910
- Collections - Artifact
Can Label, "Honeysuckle Brand Asparagus," circa 1910
Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for Honeysuckle Brand Asparagus, helped catch the attention of potential customers -- hopefully encouraging them to purchase the company's product rather than that of a competitor.
- Can Label, "Gold Band Brand Sliced Hawaiian Pineapple," 1898-1930 - Food companies sought ways to make their packaged goods stand out on store shelves from other similar products. Attractive labels, like this eye-catching design for Gold Band brand sliced Hawaiian pineapple, helped catch the attention of potential customers and encouraged them to purchase the company's product rather than that of a competitor.

- 1898-1930
- Collections - Artifact
Can Label, "Gold Band Brand Sliced Hawaiian Pineapple," 1898-1930
Food companies sought ways to make their packaged goods stand out on store shelves from other similar products. Attractive labels, like this eye-catching design for Gold Band brand sliced Hawaiian pineapple, helped catch the attention of potential customers and encouraged them to purchase the company's product rather than that of a competitor.