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- NASCAR Jacket, 2010 - NASCAR's popularity soared in the 1990s and 2000s. With its fan base growing in size and diversity, the sport attracted new sponsors. Traditional automotive-related brands, like DuPont and Sunoco, were joined by non-automotive brands like Sprint, Tyvek, Pepsi and even the National Guard. NASCAR-themed souvenirs, like this jacket, increased sponsors' reach beyond race day.
- 2010
- Collections - Artifact
NASCAR Jacket, 2010
NASCAR's popularity soared in the 1990s and 2000s. With its fan base growing in size and diversity, the sport attracted new sponsors. Traditional automotive-related brands, like DuPont and Sunoco, were joined by non-automotive brands like Sprint, Tyvek, Pepsi and even the National Guard. NASCAR-themed souvenirs, like this jacket, increased sponsors' reach beyond race day.