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- "Tips and Pointers for Underwear Salesmen," 1923 - The Cooper Underwear Company, later renamed Jockey, produced this book to promote sales of its patented Kenosha Klosed Krotch union suit. It included advertising suggestions and information about materials, manufacturing, styles, and fit. The cover image, known as the "man on the bag," was created by popular commercial illustrator J.C. Leyendecker. It became central to the company's brand identity.
- 1923
- Collections - Artifact
"Tips and Pointers for Underwear Salesmen," 1923
The Cooper Underwear Company, later renamed Jockey, produced this book to promote sales of its patented Kenosha Klosed Krotch union suit. It included advertising suggestions and information about materials, manufacturing, styles, and fit. The cover image, known as the "man on the bag," was created by popular commercial illustrator J.C. Leyendecker. It became central to the company's brand identity.