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- Trade Card for Floorcloth Metal Corners, Ray Hubbell, circa 1880 - In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.
- circa 1880
- Collections - Artifact
Trade Card for Floorcloth Metal Corners, Ray Hubbell, circa 1880
In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.
- Trade Card for Czar Baking Powder, Steele & Emery, 1870-1900 - Late-nineteenth-century manufacturers used trade cards to promote and sell products. These colorful advertisements also reflected the racial prejudices of the time. Card illustrators typically depicted African Americans with enlarged or distorted features, speaking with stereotypical language and often involved in some comical mishap. These images dehumanized blacks and affirmed the discriminatory biases many white Americans -- consumers of these trade cards -- held.
- 1870-1900
- Collections - Artifact
Trade Card for Czar Baking Powder, Steele & Emery, 1870-1900
Late-nineteenth-century manufacturers used trade cards to promote and sell products. These colorful advertisements also reflected the racial prejudices of the time. Card illustrators typically depicted African Americans with enlarged or distorted features, speaking with stereotypical language and often involved in some comical mishap. These images dehumanized blacks and affirmed the discriminatory biases many white Americans -- consumers of these trade cards -- held.