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- Advertising Poster, "The Essence of Buick," 1988 - "The Essence of Buick" was captured in this advertising poster from 1988. Founded in 1899 and folded into General Motors in 1908, Buick evolved into a premium brand positioned just below GM's top-of-the-line Cadillac. This poster, which featured a 1930s Buick alongside two more modern sedans, highlighted four Buick qualities: substantial, distinctive, powerful, and mature.
- 24 October 1988 - 27 October 1988
- Collections - Artifact
Advertising Poster, "The Essence of Buick," 1988
"The Essence of Buick" was captured in this advertising poster from 1988. Founded in 1899 and folded into General Motors in 1908, Buick evolved into a premium brand positioned just below GM's top-of-the-line Cadillac. This poster, which featured a 1930s Buick alongside two more modern sedans, highlighted four Buick qualities: substantial, distinctive, powerful, and mature.