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- Recipe Booklet, "Jell-O Ice Cream Powder: Doesn't That Look Good?," circa 1910 - In 1899, Orator F. Woodward acquired the rights to Jell-O from Pearle Wait, who had invented Jell-O when he added fruit flavoring and sugar to powdered gelatin in 1897. Woodward used recipe booklets to gather interest, which proved to be an invaluable marketing strategy. Additional Jell-O products included Jell-O Ice Cream Powder, in which homemakers could add milk and freeze it for a frozen treat.

- circa 1910
- Collections - Artifact
Recipe Booklet, "Jell-O Ice Cream Powder: Doesn't That Look Good?," circa 1910
In 1899, Orator F. Woodward acquired the rights to Jell-O from Pearle Wait, who had invented Jell-O when he added fruit flavoring and sugar to powdered gelatin in 1897. Woodward used recipe booklets to gather interest, which proved to be an invaluable marketing strategy. Additional Jell-O products included Jell-O Ice Cream Powder, in which homemakers could add milk and freeze it for a frozen treat.