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- 1977 Honda Civic Sedan and Hatchback, "What the World is Coming To" - Oil crises brought a jump in gas prices -- and a surge in small car sales -- in the 1970s. Japanese automaker Honda was well positioned to meet the demand. Its compact Civic managed 40 miles per gallon on the highway. Honda sold some 39,000 cars in the U.S. in 1973. Annual sales soared to more than 353,000 by 1979.
- 1977
- Collections - Artifact
1977 Honda Civic Sedan and Hatchback, "What the World is Coming To"
Oil crises brought a jump in gas prices -- and a surge in small car sales -- in the 1970s. Japanese automaker Honda was well positioned to meet the demand. Its compact Civic managed 40 miles per gallon on the highway. Honda sold some 39,000 cars in the U.S. in 1973. Annual sales soared to more than 353,000 by 1979.
- 1978 Honda Accord and Accord LX Sales Brochure - This 1978 Honda sales brochure shows the easy access and roominess of the Accord's hatchback design. The Accord was a popular choice for compact cars in the 1970s and '80s.
- 1978
- Collections - Artifact
1978 Honda Accord and Accord LX Sales Brochure
This 1978 Honda sales brochure shows the easy access and roominess of the Accord's hatchback design. The Accord was a popular choice for compact cars in the 1970s and '80s.
- 1984 Honda Advertisement, "It Comes with a Conscience" - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- August 01, 1984
- Collections - Artifact
1984 Honda Advertisement, "It Comes with a Conscience"
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1961 Honda RC 161 Grand Prix Racing Motorcycle - Honda made racing headlines and motorcycle history when it introduced a four-cylinder, double-overhead-camshaft motorcycle with a six-speed transmission. RC 161 bikes took first, second, third, fourth, and fifth places in the 250cc world rankings for 1961. That stunning success launched Honda on a winning streak that lasted through the 1960s and set the design pattern for future racing motorcycles.
- 1961
- Collections - Artifact
1961 Honda RC 161 Grand Prix Racing Motorcycle
Honda made racing headlines and motorcycle history when it introduced a four-cylinder, double-overhead-camshaft motorcycle with a six-speed transmission. RC 161 bikes took first, second, third, fourth, and fifth places in the 250cc world rankings for 1961. That stunning success launched Honda on a winning streak that lasted through the 1960s and set the design pattern for future racing motorcycles.
- Honda Emblem, 1997-2011 - An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to <em>our</em> identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
- 1997-2011
- Collections - Artifact
Honda Emblem, 1997-2011
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
- Honda Odyssey Nameplate, 2005-2007 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 2005-2007
- Collections - Artifact
Honda Odyssey Nameplate, 2005-2007
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 1989 Honda Accord DX Sedan - Honda introduced its Accord in 1976 as a compact car. It was economical, well-built, and fun to drive. Over the years Accords got bigger, and by 1989 they could accommodate families. In 1989 Accord became the first Japanese nameplate to become the bestselling car in the United States. Ironically, many Accords, including this one, were built at Honda's plant in Marysville, Ohio.
- 1989
- Collections - Artifact
1989 Honda Accord DX Sedan
Honda introduced its Accord in 1976 as a compact car. It was economical, well-built, and fun to drive. Over the years Accords got bigger, and by 1989 they could accommodate families. In 1989 Accord became the first Japanese nameplate to become the bestselling car in the United States. Ironically, many Accords, including this one, were built at Honda's plant in Marysville, Ohio.
- 1983 Honda Accord Sales Brochure - This 1983 Honda Accord sales brochure shows an interior that appears spacious. This became one of the small car's selling points.
- 1983
- Collections - Artifact
1983 Honda Accord Sales Brochure
This 1983 Honda Accord sales brochure shows an interior that appears spacious. This became one of the small car's selling points.
- 1971 Honda CB750 Motorcycle - Honda introduced the CB750 in 1969. This motorcycle was fast, smooth, and reliable. Honda packaged a powerful four-cylinder engine, five-speed gearbox, electric starter, and front disc brake -- something new to the motorcycle world -- into a lightweight and reasonably priced vehicle. The CB750 is sometimes called the first modern motorcycle.
- 1971
- Collections - Artifact
1971 Honda CB750 Motorcycle
Honda introduced the CB750 in 1969. This motorcycle was fast, smooth, and reliable. Honda packaged a powerful four-cylinder engine, five-speed gearbox, electric starter, and front disc brake -- something new to the motorcycle world -- into a lightweight and reasonably priced vehicle. The CB750 is sometimes called the first modern motorcycle.
- 1983 Honda Accord LX Sedan. On Loan from Honda of America Manufacturing., Inc. - For decades, most Americans thought small cars were cheap and should be cheap. In the 1980s, the Honda Accord challenged that attitude. It was similar in price to the Chevrolet Impala, which was three feet longer with twice the horsepower. But the Honda was well built and reliable and included extras like air conditioning, cruise control, a cassette tape player, and a rear window defroster. Sales steadily increased.
- 1983
- Collections - Artifact
1983 Honda Accord LX Sedan. On Loan from Honda of America Manufacturing., Inc.
For decades, most Americans thought small cars were cheap and should be cheap. In the 1980s, the Honda Accord challenged that attitude. It was similar in price to the Chevrolet Impala, which was three feet longer with twice the horsepower. But the Honda was well built and reliable and included extras like air conditioning, cruise control, a cassette tape player, and a rear window defroster. Sales steadily increased.