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- 1936 Hudson Advertisement, "Ask the Man Behind the Wheel Why He Changed to Terraplane!" - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1936
- Collections - Artifact
1936 Hudson Advertisement, "Ask the Man Behind the Wheel Why He Changed to Terraplane!"
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- "Completely New Terraplane...No. 1 Car of the Low-Price Field," 1937 - During the Great Depression, the Hudson Automobile Company introduced the budget-priced Terraplane in 1932. The car was capable of 80 miles per hour and set several racing records, making it worthy of its aviation-inspired name. Advertisements like this, though, emphasized value over speed. With the Depression easing in 1939, Hudson dropped the Terraplane line and refocused on its up-market cars.
- December 19, 1936
- Collections - Artifact
"Completely New Terraplane...No. 1 Car of the Low-Price Field," 1937
During the Great Depression, the Hudson Automobile Company introduced the budget-priced Terraplane in 1932. The car was capable of 80 miles per hour and set several racing records, making it worthy of its aviation-inspired name. Advertisements like this, though, emphasized value over speed. With the Depression easing in 1939, Hudson dropped the Terraplane line and refocused on its up-market cars.
- This Essex Six with Vibrationless Motor, 1924 - Essex Motor Company was formed by Hudson Motor Car Company in 1918. Essex debuted its first models the following year. Its mid-priced cars sold well. When Essex introduced an affordably priced closed car in 1922, it spurred a general move by consumers away from open touring cars to closed models. Hudson phased out the Essex brand beginning in 1932.
- 1924
- Collections - Artifact
This Essex Six with Vibrationless Motor, 1924
Essex Motor Company was formed by Hudson Motor Car Company in 1918. Essex debuted its first models the following year. Its mid-priced cars sold well. When Essex introduced an affordably priced closed car in 1922, it spurred a general move by consumers away from open touring cars to closed models. Hudson phased out the Essex brand beginning in 1932.
- 1946 Hudson Advertisement, "Here's Your New Hudson...and the Time to See it is Now! - Like other American automakers, Hudson devoted its employees and facilities exclusively to military production during World War II. For its postwar 1946 models, Hudson freshened its prewar body with a new grille capped by a prominent Hudson badge. Buyers could choose from the Hudson Super or the fancier Hudson Commodore. Hudson's model-year sales totaled about 95,000 cars.
- 1946
- Collections - Artifact
1946 Hudson Advertisement, "Here's Your New Hudson...and the Time to See it is Now!
Like other American automakers, Hudson devoted its employees and facilities exclusively to military production during World War II. For its postwar 1946 models, Hudson freshened its prewar body with a new grille capped by a prominent Hudson badge. Buyers could choose from the Hudson Super or the fancier Hudson Commodore. Hudson's model-year sales totaled about 95,000 cars.
- 1951 Hudson Limousine - The Hudson Motor Car Company was founded in 1909 with significant financial support from Detroit department store magnate J.L. Hudson, for whom the company was named. This 1951 limousine, with a custom body by Derham, was a personal car of A. Edward Barit, Hudson president from 1936-1954. Barit updated the limo with Hudson's 1953 front-end treatment.
- 1951
- Collections - Artifact
1951 Hudson Limousine
The Hudson Motor Car Company was founded in 1909 with significant financial support from Detroit department store magnate J.L. Hudson, for whom the company was named. This 1951 limousine, with a custom body by Derham, was a personal car of A. Edward Barit, Hudson president from 1936-1954. Barit updated the limo with Hudson's 1953 front-end treatment.
- 1934 Hudson 8 "You Won't Believe Your Ears When You Hear The Price!" - Hudson's 1934 models featured new styling accented by wide fenders, long hoods, and -- on sedan and coach models -- space inside the body to store the spare tire. Hudson that year offered eight-cylinder cars, in standard and deluxe trims, on 116-inch and 123-inch wheelbases. The company's total production in 1934 was somewhere around 27,000 cars.
- 1934
- Collections - Artifact
1934 Hudson 8 "You Won't Believe Your Ears When You Hear The Price!"
Hudson's 1934 models featured new styling accented by wide fenders, long hoods, and -- on sedan and coach models -- space inside the body to store the spare tire. Hudson that year offered eight-cylinder cars, in standard and deluxe trims, on 116-inch and 123-inch wheelbases. The company's total production in 1934 was somewhere around 27,000 cars.
- Advertising Calendar, "When You Need Hudson Parts Call Hall Motor Company," 1946 - Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. Other common items, like this 1946 calendar from a Delaware Hudson dealer, could reinforce the brand 365 day a year.
- July 1946-September 1946
- Collections - Artifact
Advertising Calendar, "When You Need Hudson Parts Call Hall Motor Company," 1946
Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. Other common items, like this 1946 calendar from a Delaware Hudson dealer, could reinforce the brand 365 day a year.
- "Announcing Hudson's Completely New Terraplane," 1937 - During the Great Depression, the Hudson Automobile Company introduced the budget-priced Terraplane in 1932. The car was capable of 80 miles per hour and set several racing records, making it worthy of its aviation-inspired name. Advertisements like this, though, emphasized value over speed. With the Depression easing in 1939, Hudson dropped the Terraplane line and refocused on its up-market cars.
- November 07, 1936
- Collections - Artifact
"Announcing Hudson's Completely New Terraplane," 1937
During the Great Depression, the Hudson Automobile Company introduced the budget-priced Terraplane in 1932. The car was capable of 80 miles per hour and set several racing records, making it worthy of its aviation-inspired name. Advertisements like this, though, emphasized value over speed. With the Depression easing in 1939, Hudson dropped the Terraplane line and refocused on its up-market cars.
- "Other Leading Low Priced Cars are Small Cars When You Compare with Terraplane," 1936 - During the Great Depression, the Hudson Automobile Company introduced the budget-priced Terraplane in 1932. The car was capable of 80 miles per hour and set several racing records, making it worthy of its aviation-inspired name. Advertisements like this, though, emphasized value over speed. With the Depression easing in 1939, Hudson dropped the Terraplane line and refocused on its up-market cars.
- May 30, 1936
- Collections - Artifact
"Other Leading Low Priced Cars are Small Cars When You Compare with Terraplane," 1936
During the Great Depression, the Hudson Automobile Company introduced the budget-priced Terraplane in 1932. The car was capable of 80 miles per hour and set several racing records, making it worthy of its aviation-inspired name. Advertisements like this, though, emphasized value over speed. With the Depression easing in 1939, Hudson dropped the Terraplane line and refocused on its up-market cars.
- 1946 Hudson Advertisement, "In the Lap of Luxury...Behind a Famous Engine" - Like other American automakers, Hudson devoted its employees and facilities exclusively to military production during World War II. For its postwar 1946 models, Hudson freshened its prewar body with a new grille capped by a prominent Hudson badge. Buyers could choose from the Hudson Super or the fancier Hudson Commodore. Hudson's model-year sales totaled about 95,000 cars.
- 1946
- Collections - Artifact
1946 Hudson Advertisement, "In the Lap of Luxury...Behind a Famous Engine"
Like other American automakers, Hudson devoted its employees and facilities exclusively to military production during World War II. For its postwar 1946 models, Hudson freshened its prewar body with a new grille capped by a prominent Hudson badge. Buyers could choose from the Hudson Super or the fancier Hudson Commodore. Hudson's model-year sales totaled about 95,000 cars.