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- Pennant, "Land of Make-Believe, Upper Jay, N.Y.," 1975 - After World War II, highways were flooded with family vacationers out to enjoy their new cars and all that America had to offer. New attractions vied for the attention of passing auto tourists. Arto Monaco, a toy maker, set designer and animator, created The Land of Makebelieve. The park opened in 1954 in the Adirondacks, a popular vacation destination in upstate New York.

- 1975
- Collections - Artifact
Pennant, "Land of Make-Believe, Upper Jay, N.Y.," 1975
After World War II, highways were flooded with family vacationers out to enjoy their new cars and all that America had to offer. New attractions vied for the attention of passing auto tourists. Arto Monaco, a toy maker, set designer and animator, created The Land of Makebelieve. The park opened in 1954 in the Adirondacks, a popular vacation destination in upstate New York.