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- Can Label, "Today's Brand Large Ripe Olives," 1916 - Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for Today's Brand Large Ripe Olives, helped catch the attention of potential customers - hopefully encouraging them to purchase the company's product rather than that of a competitor.

- 1916
- Collections - Artifact
Can Label, "Today's Brand Large Ripe Olives," 1916
Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for Today's Brand Large Ripe Olives, helped catch the attention of potential customers - hopefully encouraging them to purchase the company's product rather than that of a competitor.
- Crate Label, "Tri-Color Brand Peaches," 1920-1940 - In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Tri-Color Brand Peaches, were created to attract grocers purchasing goods from wholesale markets.

- 1920-1940
- Collections - Artifact
Crate Label, "Tri-Color Brand Peaches," 1920-1940
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Tri-Color Brand Peaches, were created to attract grocers purchasing goods from wholesale markets.