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- 1961 Jaguar Advertisement, "This is the New Jaguar XK-E!" - Great Britain's Jaguar turned heads in the 1960s with its E-Type sports car, sold as the XK-E in North America. Disc brakes, an independent front and rear suspension, and a racing-inspired monocoque body gave the car technical credentials to match its beautiful appearance. For 1966, a longer 2+2 coupe joined the convertible and coupe body styles already in Jaguar's lineup.
- April 01, 1961
- Collections - Artifact
1961 Jaguar Advertisement, "This is the New Jaguar XK-E!"
Great Britain's Jaguar turned heads in the 1960s with its E-Type sports car, sold as the XK-E in North America. Disc brakes, an independent front and rear suspension, and a racing-inspired monocoque body gave the car technical credentials to match its beautiful appearance. For 1966, a longer 2+2 coupe joined the convertible and coupe body styles already in Jaguar's lineup.
- "An Elegant New Convertible by Jaguar," - Jaguar produced this 1953 catalog highlighting their elegant new convertible. The voluptuous 1953 British roadster, the Jaguar XK120, inspired General Motors designers who created the American classic, Corvette.
- 1953-1954
- Collections - Artifact
"An Elegant New Convertible by Jaguar,"
Jaguar produced this 1953 catalog highlighting their elegant new convertible. The voluptuous 1953 British roadster, the Jaguar XK120, inspired General Motors designers who created the American classic, Corvette.
- 1958 Jaguar Advertisement, " Only 7,500 Americans Can Get a New Jaguar This Year" - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- March 01, 1958
- Collections - Artifact
1958 Jaguar Advertisement, " Only 7,500 Americans Can Get a New Jaguar This Year"
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.