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- Crate Label, "Oh Yes! We Grow The Best California Fruits," 1930-1940 - In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As competition among packing companies increased, labels were used to help companies distinguish themselves from their competitors. Colorful labels and catchy brand names, like the "Oh Yes! We Grow the Best" Brand by Di Giorgio Fruit Corporation, attracted the attention of grocers purchasing their goods at wholesale markets.
- 1930-1940
- Collections - Artifact
Crate Label, "Oh Yes! We Grow The Best California Fruits," 1930-1940
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As competition among packing companies increased, labels were used to help companies distinguish themselves from their competitors. Colorful labels and catchy brand names, like the "Oh Yes! We Grow the Best" Brand by Di Giorgio Fruit Corporation, attracted the attention of grocers purchasing their goods at wholesale markets.