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- Larkin Company Trade Catalog, "The Larkin Plan Factory-to-Family, Catalog No. 78," Fall and Winter 1917-1918 - John D. Larkin established a soap manufacturing company in 1875. He hired his brother-in-law, Elbert Hubbard, as a salesman. Hubbard developed "The Larkin Idea," a plan that sold goods directly to consumers through mail-order catalogs and offered incentivizing giveaways. It was a success. By the early 1900s, Larkin's catalogs contained pages of products and even more pages of premiums from which customers could choose.
- 1917-1918
- Collections - Artifact
Larkin Company Trade Catalog, "The Larkin Plan Factory-to-Family, Catalog No. 78," Fall and Winter 1917-1918
John D. Larkin established a soap manufacturing company in 1875. He hired his brother-in-law, Elbert Hubbard, as a salesman. Hubbard developed "The Larkin Idea," a plan that sold goods directly to consumers through mail-order catalogs and offered incentivizing giveaways. It was a success. By the early 1900s, Larkin's catalogs contained pages of products and even more pages of premiums from which customers could choose.