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- Subaru Marketing Postcard, "XENA LVR" Minnesota License Plate, circa 2000 - Market research in the early 1990s revealed that Subaru of America had a significant number of lesbian customers. The company launched an ad campaign with messages that appealed specifically to LGBTQ+ consumers. The license plate on this postcard, "XENA LVR," referenced <em>Xena: Warrior Princess</em>, a 1995-2001 television series with a strong lesbian fan base.
- circa 2000
- Collections - Artifact
Subaru Marketing Postcard, "XENA LVR" Minnesota License Plate, circa 2000
Market research in the early 1990s revealed that Subaru of America had a significant number of lesbian customers. The company launched an ad campaign with messages that appealed specifically to LGBTQ+ consumers. The license plate on this postcard, "XENA LVR," referenced Xena: Warrior Princess, a 1995-2001 television series with a strong lesbian fan base.
- Subaru Marketing Postcard, "It's Not a Choice. It's the Way We're Built, circa 2002 - Market research in the early 1990s revealed that Subaru of America had a significant number of lesbian customers. The company launched an ad campaign with messages that appealed specifically to LGBTQ+ consumers. The slogan on this postcard, "It's Not a Choice. It's the Way We're Built.," referred to Subaru's standard all-wheel drive while also making a statement on LGBTQ+ identity.
- circa 2000
- Collections - Artifact
Subaru Marketing Postcard, "It's Not a Choice. It's the Way We're Built, circa 2002
Market research in the early 1990s revealed that Subaru of America had a significant number of lesbian customers. The company launched an ad campaign with messages that appealed specifically to LGBTQ+ consumers. The slogan on this postcard, "It's Not a Choice. It's the Way We're Built.," referred to Subaru's standard all-wheel drive while also making a statement on LGBTQ+ identity.
- "Isn't it Time for Change?," circa 1993 -
- circa 1993
- Collections - Artifact
"Isn't it Time for Change?," circa 1993