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- 1904 Northern Runabout - Charles Brady King, who built the first gasoline car in Detroit in 1896, founded Northern Manufacturing Company in 1902. The firm's runabout had a rear-mounted, one-cylinder engine connected to the rear wheels via a chain drive. With a top speed around 20 miles per hour, the Northern cost $750. Northern disappeared in 1908 after merging into what became the E-M-F Company.

- 1904
- Collections - Artifact
1904 Northern Runabout
Charles Brady King, who built the first gasoline car in Detroit in 1896, founded Northern Manufacturing Company in 1902. The firm's runabout had a rear-mounted, one-cylinder engine connected to the rear wheels via a chain drive. With a top speed around 20 miles per hour, the Northern cost $750. Northern disappeared in 1908 after merging into what became the E-M-F Company.
- 1904 Northern Automobiles Sales Catalog - Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.

- 1904
- Collections - Artifact
1904 Northern Automobiles Sales Catalog
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.