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- Reebok Pump AXT Cross-Training Shoes, circa 1990 - In the 1970s athletic shoes became big business as the popularity of running and more relaxed dress codes in workplaces and schools led to a boom in the market. Manufacturers developed high-tech features designed to provide more support and stability. Reebok introduced the Reebok Pump in 1990, a shoe that used inflatable chambers that pumped-up for a custom fit.

- circa 1990
- Collections - Artifact
Reebok Pump AXT Cross-Training Shoes, circa 1990
In the 1970s athletic shoes became big business as the popularity of running and more relaxed dress codes in workplaces and schools led to a boom in the market. Manufacturers developed high-tech features designed to provide more support and stability. Reebok introduced the Reebok Pump in 1990, a shoe that used inflatable chambers that pumped-up for a custom fit.