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- REO Automobile Emblem, 1920-1930 - REO took its name from the initials of its founder, Ransom Eli Olds, previously founder of Oldsmobile. REO made cars and trucks that were steady sellers up through the Depression. Its last car was manufactured in 1936. The name continued in a truck division of one of its succeeding owners, White Motors. The REO brand lasted into the 1970s.
- 1920-1930
- Collections - Artifact
REO Automobile Emblem, 1920-1930
REO took its name from the initials of its founder, Ransom Eli Olds, previously founder of Oldsmobile. REO made cars and trucks that were steady sellers up through the Depression. Its last car was manufactured in 1936. The name continued in a truck division of one of its succeeding owners, White Motors. The REO brand lasted into the 1970s.
- Locomobile Company of America and Reo Motor Car Company Advertisements, November 1906 - Racing and advertising have always gone hand in hand in the automotive industry. Locomobile promoted its success at 1905 and 1906 Vanderbilt Cup racing events in this ad, published in <em>McClure's</em> magazine in November 1906. Two years later, a Locomobile would win the Vanderbilt Cup -- the first American car to win that major race.
- November 01, 1906
- Collections - Artifact
Locomobile Company of America and Reo Motor Car Company Advertisements, November 1906
Racing and advertising have always gone hand in hand in the automotive industry. Locomobile promoted its success at 1905 and 1906 Vanderbilt Cup racing events in this ad, published in McClure's magazine in November 1906. Two years later, a Locomobile would win the Vanderbilt Cup -- the first American car to win that major race.
- REO Automobile Nameplate, circa 1910 - An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to <em>our</em> identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
- circa 1910
- Collections - Artifact
REO Automobile Nameplate, circa 1910
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
- Wolverine Radiator Emblem, circa 1920 - Early automobile manufacturers took advantage of the prominent location of radiators and affixed branded emblems to them. As cars evolved and radiators were hidden within vehicle bodies, manufacturers retained this practice by branding hoods or grilles. Emblems remained important branding tools, but also became meaningful to consumers as statements about their cars and themselves.
- circa 1920
- Collections - Artifact
Wolverine Radiator Emblem, circa 1920
Early automobile manufacturers took advantage of the prominent location of radiators and affixed branded emblems to them. As cars evolved and radiators were hidden within vehicle bodies, manufacturers retained this practice by branding hoods or grilles. Emblems remained important branding tools, but also became meaningful to consumers as statements about their cars and themselves.