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- 1925 Yellow Cab Taxicab - John D. Hertz founded Chicago's Yellow Cab Manufacturing Company in 1915. While taxi operators could order their cabs in any color, yellow was popular because it so easily caught the attention of potential customers. General Motors bought Yellow Cab in 1925 and discontinued taxicab production in 1929. Hertz went on to form the rental car company that bore his name.
- 1925
- Collections - Artifact
1925 Yellow Cab Taxicab
John D. Hertz founded Chicago's Yellow Cab Manufacturing Company in 1915. While taxi operators could order their cabs in any color, yellow was popular because it so easily caught the attention of potential customers. General Motors bought Yellow Cab in 1925 and discontinued taxicab production in 1929. Hertz went on to form the rental car company that bore his name.