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- Bakelite Corporation Advertising Booklet, "Procedure For Research in the Use of Bakelite Materials," 1934 - A robust promotional campaign launched in the mid-1920s helped make Bakelite a household name. The Bakelite Corporation marketed its processes and products -- variations on the first chemically synthetic plastic, developed by Leo Baekeland in 1907 -- with the slogan, "The Material of a Thousand Uses." The company's trademark, the letter 'B' above the infinity symbol, reflected Bakelite's seemingly limitless applications.
- 1934
- Collections - Artifact
Bakelite Corporation Advertising Booklet, "Procedure For Research in the Use of Bakelite Materials," 1934
A robust promotional campaign launched in the mid-1920s helped make Bakelite a household name. The Bakelite Corporation marketed its processes and products -- variations on the first chemically synthetic plastic, developed by Leo Baekeland in 1907 -- with the slogan, "The Material of a Thousand Uses." The company's trademark, the letter 'B' above the infinity symbol, reflected Bakelite's seemingly limitless applications.