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- Bakelite Corporation Advertising Booklet, "Procedure For Research in the Use of Bakelite Materials," 1934 - A robust promotional campaign launched in the mid-1920s helped make Bakelite a household name. The Bakelite Corporation marketed its processes and products -- variations on the first chemically synthetic plastic, developed by Leo Baekeland in 1907 -- with the slogan, "The Material of a Thousand Uses." The company's trademark, the letter 'B' above the infinity symbol, reflected Bakelite's seemingly limitless applications.
- 1934
- Collections - Artifact
Bakelite Corporation Advertising Booklet, "Procedure For Research in the Use of Bakelite Materials," 1934
A robust promotional campaign launched in the mid-1920s helped make Bakelite a household name. The Bakelite Corporation marketed its processes and products -- variations on the first chemically synthetic plastic, developed by Leo Baekeland in 1907 -- with the slogan, "The Material of a Thousand Uses." The company's trademark, the letter 'B' above the infinity symbol, reflected Bakelite's seemingly limitless applications.
- General Bakelite Company Trade Publication, "Bakelite on the Automobile, Motor Cycle, Motor Boat, and Aeroplane," 1916 - Leo Baekeland developed the first chemically synthetic plastic, Bakelite, in 1907. In 1910, he formed the General Bakelite Company to cultivate Bakelite's commercial prospects. Durable and nonconductive, Bakelite was well suited for use in the electrical and communications fields as well as the automotive industry. This booklet advertised molded Bakelite components for cars, as well as motorcycles, boats, and airplanes.
- 1916
- Collections - Artifact
General Bakelite Company Trade Publication, "Bakelite on the Automobile, Motor Cycle, Motor Boat, and Aeroplane," 1916
Leo Baekeland developed the first chemically synthetic plastic, Bakelite, in 1907. In 1910, he formed the General Bakelite Company to cultivate Bakelite's commercial prospects. Durable and nonconductive, Bakelite was well suited for use in the electrical and communications fields as well as the automotive industry. This booklet advertised molded Bakelite components for cars, as well as motorcycles, boats, and airplanes.