Search
- McDonald's Restaurant Sign, 1960 - In 1948, the McDonald brothers transformed their Southern California drive-in restaurant with their radical new "Speedee Service System"--assembly-line production of a limited menu at drastically reduced prices. Richard McDonald created this sign design in 1952. In 1955, milkshake machine salesman Ray Kroc franchised the McDonald's concept--prompting numerous imitators and ultimately turning America into a "fast food nation."
- 1960
- Collections - Artifact
McDonald's Restaurant Sign, 1960
In 1948, the McDonald brothers transformed their Southern California drive-in restaurant with their radical new "Speedee Service System"--assembly-line production of a limited menu at drastically reduced prices. Richard McDonald created this sign design in 1952. In 1955, milkshake machine salesman Ray Kroc franchised the McDonald's concept--prompting numerous imitators and ultimately turning America into a "fast food nation."