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- Mack Model BM Truck Tractor with Brown Shoe Co. Semi Trailer, January 1934 - Richard Outcault, a talented comic illustrator with a keen eye for marketing, introduced Buster Brown in 1902. The character was an immediate hit. Outcault licensed Buster Brown's name and face to hundreds of companies. The St. Louis-based Brown Shoe Company, probably the best-known licensee, used the character to promote its shoes -- which came to be known as "Buster Browns" -- into the 1990s.
- January 01, 1934
- Collections - Artifact
Mack Model BM Truck Tractor with Brown Shoe Co. Semi Trailer, January 1934
Richard Outcault, a talented comic illustrator with a keen eye for marketing, introduced Buster Brown in 1902. The character was an immediate hit. Outcault licensed Buster Brown's name and face to hundreds of companies. The St. Louis-based Brown Shoe Company, probably the best-known licensee, used the character to promote its shoes -- which came to be known as "Buster Browns" -- into the 1990s.