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- Crate Label, "Bocce Brand Zinfandel Grapes," circa 1940 - As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels were created to attract the attention of grocers purchasing goods from wholesale markets. C. Mondavi & Sons played up their Italian roots by featuring men playing bocce on their label -- a popular recreation sport in Italy.
- circa 1940
- Collections - Artifact
Crate Label, "Bocce Brand Zinfandel Grapes," circa 1940
As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels were created to attract the attention of grocers purchasing goods from wholesale markets. C. Mondavi & Sons played up their Italian roots by featuring men playing bocce on their label -- a popular recreation sport in Italy.