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- Calvin Klein Jeans Ad, 1984 - In the 1980s and 1990s, an expanding economy encouraged Americans to buy upscale goods. Ordinary blue jeans would no longer do. Stylish jeans with a prestigious designer label prominently displayed were what many wanted. Designer jeans were more expensive than traditional brands, but many shoppers were willing to spend more money on goods that were emotionally important to them.
- February 01, 1984
- Collections - Artifact
Calvin Klein Jeans Ad, 1984
In the 1980s and 1990s, an expanding economy encouraged Americans to buy upscale goods. Ordinary blue jeans would no longer do. Stylish jeans with a prestigious designer label prominently displayed were what many wanted. Designer jeans were more expensive than traditional brands, but many shoppers were willing to spend more money on goods that were emotionally important to them.