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- Car Radio for 1948 Tucker Automobile - Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. This Tucker-branded radio could be purchased prior to owning the car. Many radios were sold but only 51 cars were built.
- 1947
- Collections - Artifact
Car Radio for 1948 Tucker Automobile
Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. This Tucker-branded radio could be purchased prior to owning the car. Many radios were sold but only 51 cars were built.
- Ford Auto Radios Advertising Display Unit, February 1939 - Radio as an entertainment medium became popular in the United States in the 1920s, but built-in car radios weren't common until the 1930s. Ford first offered optional radios for the 1933 model year, with the units built by outside suppliers like Motorola, Philco and Zenith. Cost was about $50 -- not inconsiderable on a car that started around $500.
- February 10, 1939
- Collections - Artifact
Ford Auto Radios Advertising Display Unit, February 1939
Radio as an entertainment medium became popular in the United States in the 1920s, but built-in car radios weren't common until the 1930s. Ford first offered optional radios for the 1933 model year, with the units built by outside suppliers like Motorola, Philco and Zenith. Cost was about $50 -- not inconsiderable on a car that started around $500.
- Attendant Shows the Ford Auto Radio Display to a Customer, February 1939 - Radio as an entertainment medium became popular in the United States in the 1920s, but built-in car radios weren't common until the 1930s. Ford first offered optional radios for the 1933 model year, with the units built by outside suppliers like Motorola, Philco and Zenith. Cost was about $50 -- not inconsiderable on a car that started around $500.
- February 17, 1939
- Collections - Artifact
Attendant Shows the Ford Auto Radio Display to a Customer, February 1939
Radio as an entertainment medium became popular in the United States in the 1920s, but built-in car radios weren't common until the 1930s. Ford first offered optional radios for the 1933 model year, with the units built by outside suppliers like Motorola, Philco and Zenith. Cost was about $50 -- not inconsiderable on a car that started around $500.
- "Ford Radio $49.50 Installed" Display Board, May 3, 1933 - Radio as an entertainment medium became popular in the United States in the 1920s, but built-in car radios weren't common until the 1930s. Ford first offered optional radios for the 1933 model year, with the units built by outside suppliers like Motorola, Philco and Zenith. Cost was about $50 -- not inconsiderable on a car that started around $500.
- May 03, 1933
- Collections - Artifact
"Ford Radio $49.50 Installed" Display Board, May 3, 1933
Radio as an entertainment medium became popular in the United States in the 1920s, but built-in car radios weren't common until the 1930s. Ford first offered optional radios for the 1933 model year, with the units built by outside suppliers like Motorola, Philco and Zenith. Cost was about $50 -- not inconsiderable on a car that started around $500.
- Ford Radio Display, June 1938 - Radio as an entertainment medium became popular in the United States in the 1920s, but built-in car radios weren't common until the 1930s. Ford first offered optional radios for the 1933 model year, with the units built by outside suppliers like Motorola, Philco and Zenith. Cost was about $50 -- not inconsiderable on a car that started around $500.
- June 09, 1938
- Collections - Artifact
Ford Radio Display, June 1938
Radio as an entertainment medium became popular in the United States in the 1920s, but built-in car radios weren't common until the 1930s. Ford first offered optional radios for the 1933 model year, with the units built by outside suppliers like Motorola, Philco and Zenith. Cost was about $50 -- not inconsiderable on a car that started around $500.
- Ford Dealers' Counter Display for Ford Car Radios, March 1938 - Ford Motor Company offered a variety of accessories for its cars, trucks and engines in the 1930s. Cleaners and polishes enhanced a vehicle's appearance. Lubricants and repair kits improved engine performance and economy. Convenience accessories like luggage carriers, clocks and radios added comfort and convenience while traveling.
- March 08, 1938
- Collections - Artifact
Ford Dealers' Counter Display for Ford Car Radios, March 1938
Ford Motor Company offered a variety of accessories for its cars, trucks and engines in the 1930s. Cleaners and polishes enhanced a vehicle's appearance. Lubricants and repair kits improved engine performance and economy. Convenience accessories like luggage carriers, clocks and radios added comfort and convenience while traveling.
- Collin B. Kennedy Radio Receiver and Magnavox Speaker and Amplifier Installed on a Pierce-Arrow Car, 1924 - Built-in car radios didn't become common until the 1930s, but resourceful drivers added radio sets to their vehicles before that. These motorists have brought a "portable" set with them for listening while parked alongside the road. Note the large loop antenna sitting on the hood, and the two pairs of headsets hanging from the top.
- 1924
- Collections - Artifact
Collin B. Kennedy Radio Receiver and Magnavox Speaker and Amplifier Installed on a Pierce-Arrow Car, 1924
Built-in car radios didn't become common until the 1930s, but resourceful drivers added radio sets to their vehicles before that. These motorists have brought a "portable" set with them for listening while parked alongside the road. Note the large loop antenna sitting on the hood, and the two pairs of headsets hanging from the top.
- Bendix Radio Vacuum Tube Display, 1963 -
- November 29, 1963
- Collections - Artifact
Bendix Radio Vacuum Tube Display, 1963
- Lincoln-Zephyr Radio Display, January 1940 - Radio as an entertainment medium became popular in the United States in the 1920s, but built-in car radios weren't common until the 1930s. Lincoln first offered optional in-car radios in the mid-1930s. But during the Depression, even upmarket Lincoln buyers could be wary of expensive accessories. Price cuts encouraged radio sales.
- January 31, 1940
- Collections - Artifact
Lincoln-Zephyr Radio Display, January 1940
Radio as an entertainment medium became popular in the United States in the 1920s, but built-in car radios weren't common until the 1930s. Lincoln first offered optional in-car radios in the mid-1930s. But during the Depression, even upmarket Lincoln buyers could be wary of expensive accessories. Price cuts encouraged radio sales.
- Automobile Radio "B" Battery Eliminator, circa 1932 -
- circa 1932
- Collections - Artifact
Automobile Radio "B" Battery Eliminator, circa 1932