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- Nestle's Semi-Sweet Morsels Advertisement, "Goody for You," 1960 - Nestle developed a morsel version of its semisweet chocolate bar to use with Ruth Wakefield's Toll House chocolate chip cookie recipe--more convenient than chopping up a chocolate bar. Since the 1940s, other delectable treats--like the "Chocolate Refresher" bars shown in this 1960 ad--have been made with chocolate morsels.

- 1960
- Collections - Artifact
Nestle's Semi-Sweet Morsels Advertisement, "Goody for You," 1960
Nestle developed a morsel version of its semisweet chocolate bar to use with Ruth Wakefield's Toll House chocolate chip cookie recipe--more convenient than chopping up a chocolate bar. Since the 1940s, other delectable treats--like the "Chocolate Refresher" bars shown in this 1960 ad--have been made with chocolate morsels.
- Recipe Booklet, "Favorite Chocolate Recipes made with Nestle's Semi-Sweet Chocolate," 1940 - In the late 1930s, Ruth Wakefield "invented" the chocolate chip cookie. She chopped up a Nestle's semisweet chocolate bar and added the pieces to her sweet cookie batter. The cookies were hugely popular, leading Nestle to score its chocolate bar and include a small chopper for easy cutting. Soon, Nestle began mass producing morsels. The Toll House recipe was included on every package.

- 1940
- Collections - Artifact
Recipe Booklet, "Favorite Chocolate Recipes made with Nestle's Semi-Sweet Chocolate," 1940
In the late 1930s, Ruth Wakefield "invented" the chocolate chip cookie. She chopped up a Nestle's semisweet chocolate bar and added the pieces to her sweet cookie batter. The cookies were hugely popular, leading Nestle to score its chocolate bar and include a small chopper for easy cutting. Soon, Nestle began mass producing morsels. The Toll House recipe was included on every package.
- Advertisement, "His One Weakness, Toll House Cookies from Home" November 1943 - Nestle placed this "patriotic call" advertisement in <em>Better Homes & Gardens</em> magazine during World War II--a way to send a bit of "home" to soldiers overseas while proudly meeting the challenge of rationed ingredients. For many soldiers, it was their first taste of a chocolate chip cookie. Ruth Wakefield had created the recipe for her Toll House Inn restaurant just a few years before.

- November 01, 1943
- Collections - Artifact
Advertisement, "His One Weakness, Toll House Cookies from Home" November 1943
Nestle placed this "patriotic call" advertisement in Better Homes & Gardens magazine during World War II--a way to send a bit of "home" to soldiers overseas while proudly meeting the challenge of rationed ingredients. For many soldiers, it was their first taste of a chocolate chip cookie. Ruth Wakefield had created the recipe for her Toll House Inn restaurant just a few years before.
- They Never Get Enough of My Toll-House Cookies!, 1945-1950 - In the late 1930s, Ruth Wakefield "invented" the chocolate chip cookie. She chopped up a Nestle's semisweet chocolate bar and added the pieces to her sweet cookie batter. The homemaker in this 1940s Nestle's ad celebrates her own success as a hostess when serving easy-to-make Toll House Cookies. Chocolate chips would, indeed, soon become America's favorite cookie.

- 1945-1950
- Collections - Artifact
They Never Get Enough of My Toll-House Cookies!, 1945-1950
In the late 1930s, Ruth Wakefield "invented" the chocolate chip cookie. She chopped up a Nestle's semisweet chocolate bar and added the pieces to her sweet cookie batter. The homemaker in this 1940s Nestle's ad celebrates her own success as a hostess when serving easy-to-make Toll House Cookies. Chocolate chips would, indeed, soon become America's favorite cookie.
- Hallmark "The Kringles Series" Miniature Christmas Ornament, 1991 - Already known for greeting cards, Hallmark introduced a line of Christmas ornaments in 1973. The company's annual release of an increasing array of ornaments revolutionized Christmas decorating, appealing to customers' interest in marking memories and milestones as well as expressing one's personality and unique tastes.

- 1991
- Collections - Artifact
Hallmark "The Kringles Series" Miniature Christmas Ornament, 1991
Already known for greeting cards, Hallmark introduced a line of Christmas ornaments in 1973. The company's annual release of an increasing array of ornaments revolutionized Christmas decorating, appealing to customers' interest in marking memories and milestones as well as expressing one's personality and unique tastes.
- Chocolate Makes it Good, Baker's Makes it Best, 1954 - Baker's Chocolate Company is the oldest manufacturer of chocolate in the United States, dating back to 1780. It remained within the Baker family for over a century before being purchased by the Forbes Syndicate in 1896. Through advertisements, like this one, found in local and national newspapers as well as magazines, the company became a household name.

- December 01, 1954
- Collections - Artifact
Chocolate Makes it Good, Baker's Makes it Best, 1954
Baker's Chocolate Company is the oldest manufacturer of chocolate in the United States, dating back to 1780. It remained within the Baker family for over a century before being purchased by the Forbes Syndicate in 1896. Through advertisements, like this one, found in local and national newspapers as well as magazines, the company became a household name.
- Hallmark "Chocolate Chipmunk" Christmas Ornament, 1987 - Already known for greeting cards, Hallmark introduced a line of Christmas ornaments in 1973. The company's annual release of an increasing array of ornaments revolutionized Christmas decorating, appealing to customers' interest in marking memories and milestones as well as expressing one's personality and unique tastes.

- 1987
- Collections - Artifact
Hallmark "Chocolate Chipmunk" Christmas Ornament, 1987
Already known for greeting cards, Hallmark introduced a line of Christmas ornaments in 1973. The company's annual release of an increasing array of ornaments revolutionized Christmas decorating, appealing to customers' interest in marking memories and milestones as well as expressing one's personality and unique tastes.
- Toll House Cookies and Other Favorite Chocolate Recipes Made with Nestle's Semi-Sweet Chocolate, 1941 - In the late 1930s, Ruth Wakefield "invented" the chocolate chip cookie. She chopped up a Nestle's semisweet chocolate bar and added the pieces to her sweet cookie batter. The cookies were hugely popular, leading Nestle to score its chocolate bar and include a small chopper for easy cutting. Soon, Nestle began mass producing morsels. The Toll House recipe was included on every package.

- 1941
- Collections - Artifact
Toll House Cookies and Other Favorite Chocolate Recipes Made with Nestle's Semi-Sweet Chocolate, 1941
In the late 1930s, Ruth Wakefield "invented" the chocolate chip cookie. She chopped up a Nestle's semisweet chocolate bar and added the pieces to her sweet cookie batter. The cookies were hugely popular, leading Nestle to score its chocolate bar and include a small chopper for easy cutting. Soon, Nestle began mass producing morsels. The Toll House recipe was included on every package.
- Label for Nestle's Semi-Sweet Chocolate 7 oz. Economy Size, 1940-1945 - In the late 1930s, Ruth Wakefield "invented" the chocolate chip cookie--chopping up a Nestle's semisweet chocolate bar and adding the pieces to her cookie batter. The cookies were hugely popular, leading Nestle to score its chocolate bar and include a small chopper for easy cutting. Soon, Nestle began mass producing morsels. Nestle included the cookie recipe on all its semisweet chocolate.

- 1940-1945
- Collections - Artifact
Label for Nestle's Semi-Sweet Chocolate 7 oz. Economy Size, 1940-1945
In the late 1930s, Ruth Wakefield "invented" the chocolate chip cookie--chopping up a Nestle's semisweet chocolate bar and adding the pieces to her cookie batter. The cookies were hugely popular, leading Nestle to score its chocolate bar and include a small chopper for easy cutting. Soon, Nestle began mass producing morsels. Nestle included the cookie recipe on all its semisweet chocolate.
- Toll House Heritage Cookbook : A Collection of Favorite Desserts, 1980 - Nestle published this dessert cookbook of "old fashioned favorites"--including the Toll House chocolate chip cookies first developed in the 1930s. Yet the recipes also reflect changes in food trends over the decades--offering tips on how to make "giant" 4-inch chocolate chips (the first Toll House cookies were small), a whole wheat adaptation, time-saving pan cookies, and a refrigerated dough version.

- 1980
- Collections - Artifact
Toll House Heritage Cookbook : A Collection of Favorite Desserts, 1980
Nestle published this dessert cookbook of "old fashioned favorites"--including the Toll House chocolate chip cookies first developed in the 1930s. Yet the recipes also reflect changes in food trends over the decades--offering tips on how to make "giant" 4-inch chocolate chips (the first Toll House cookies were small), a whole wheat adaptation, time-saving pan cookies, and a refrigerated dough version.