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- Trade Card for Empire Baking Powder, Craig Baking Powder Co., 1880-1900 - Late-nineteenth-century manufacturers used trade cards to promote and sell products. These colorful advertisements also reflected the racial prejudices of the time. Card illustrators typically depicted African Americans with enlarged or distorted features, either wearing colorful clothes or dressed as servants, and often involved in some comical mishap. These depictions affirmed the discriminatory biases that many white Americans -- the consumers of these cards -- held.
- 1880-1900
- Collections - Artifact
Trade Card for Empire Baking Powder, Craig Baking Powder Co., 1880-1900
Late-nineteenth-century manufacturers used trade cards to promote and sell products. These colorful advertisements also reflected the racial prejudices of the time. Card illustrators typically depicted African Americans with enlarged or distorted features, either wearing colorful clothes or dressed as servants, and often involved in some comical mishap. These depictions affirmed the discriminatory biases that many white Americans -- the consumers of these cards -- held.
- Trade Card for Empire Baking Powder, Craig Baking Powder Co., 1880-1900 - In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.
- 1880-1900
- Collections - Artifact
Trade Card for Empire Baking Powder, Craig Baking Powder Co., 1880-1900
In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.