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- Dodge Charger R/T SE Advertisement, "Mother Warned Me That There Would be Men like You Driving Cars like That," 1969 - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1969
- Collections - Artifact
Dodge Charger R/T SE Advertisement, "Mother Warned Me That There Would be Men like You Driving Cars like That," 1969
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1971 Dodge Catalog, "Dodge 71. Charger - Coronet" - Dodge first used the Coronet name in 1949 and it continued across seven design generations through 1976. Charger debuted for 1966 as a more upscale pony car to compete with models like Mercury's Cougar. For 1971, Charger was available in several high-performance versions, while Coronet was positioned as a family car with sedan and station wagon body styles.
- August 01, 1970
- Collections - Artifact
1971 Dodge Catalog, "Dodge 71. Charger - Coronet"
Dodge first used the Coronet name in 1949 and it continued across seven design generations through 1976. Charger debuted for 1966 as a more upscale pony car to compete with models like Mercury's Cougar. For 1971, Charger was available in several high-performance versions, while Coronet was positioned as a family car with sedan and station wagon body styles.
- Dodge Charger Nameplate, 1968 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 1968
- Collections - Artifact
Dodge Charger Nameplate, 1968
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.