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- Trade Card for Sapolio Soap, Enoch Morgan's Sons, 1870-1890 - Late-nineteenth-century manufacturers used trade cards to promote and sell products. These advertisements also reflected the racial prejudices of the time. Card illustrators typically depicted African Americans, as well as other ethnic or religious groups, in an insulting and demeaning fashion. These depictions affirmed the discriminatory biases that many white Americans -- consumers of these cards -- held.
- 1870-1890
- Collections - Artifact
Trade Card for Sapolio Soap, Enoch Morgan's Sons, 1870-1890
Late-nineteenth-century manufacturers used trade cards to promote and sell products. These advertisements also reflected the racial prejudices of the time. Card illustrators typically depicted African Americans, as well as other ethnic or religious groups, in an insulting and demeaning fashion. These depictions affirmed the discriminatory biases that many white Americans -- consumers of these cards -- held.
- Trade Card for Sapolio Soap, Enoch Morgan's Sons, 1870-1890 - In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.
- 1870-1890
- Collections - Artifact
Trade Card for Sapolio Soap, Enoch Morgan's Sons, 1870-1890
In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.
- Trade Card for Sapolio Soap, Enoch Morgan's Sons, 1887 - In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.
- 1887
- Collections - Artifact
Trade Card for Sapolio Soap, Enoch Morgan's Sons, 1887
In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.