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- Paint Color Sample Card for Ford, Lincoln and Mercury Cars, "1966 Ford Corporate Colors" - Fred Rinshed and Herbert Mason formed Rinshed-Mason Company in Detroit, Michigan, in 1919. Mr. Mason previously made hunting decoys, and his decoys had developed a reputation for long-lasting paint finishes. Rinshed-Mason soon became the largest paint supplier to Detroit's booming automotive industry. In 1931, the company introduced the first metallic finish for automobiles.
- 1966
- Collections - Artifact
Paint Color Sample Card for Ford, Lincoln and Mercury Cars, "1966 Ford Corporate Colors"
Fred Rinshed and Herbert Mason formed Rinshed-Mason Company in Detroit, Michigan, in 1919. Mr. Mason previously made hunting decoys, and his decoys had developed a reputation for long-lasting paint finishes. Rinshed-Mason soon became the largest paint supplier to Detroit's booming automotive industry. In 1931, the company introduced the first metallic finish for automobiles.
- Confidential Ford 1968 Advanced Color and Upholstery Guides - Ford Motor Company's color and upholstery guides provided dealers and customers with a look at exterior and interior color options for Ford automobiles. The brochures contained paint samples of available exterior finishes, and fabric samples of cloth, vinyl and leather interior upholsteries. Options presented in early-release advanced guides were always subject to change.
- 1968
- Collections - Artifact
Confidential Ford 1968 Advanced Color and Upholstery Guides
Ford Motor Company's color and upholstery guides provided dealers and customers with a look at exterior and interior color options for Ford automobiles. The brochures contained paint samples of available exterior finishes, and fabric samples of cloth, vinyl and leather interior upholsteries. Options presented in early-release advanced guides were always subject to change.
- 1966 Ford Cars & Trucks for Recreation, October 1965 - Ford tapped into the booming post-World War II recreational travel market with this sales brochure for 1966. Family station wagons, powerful cars for towing trailers, and Econoline vans and F-series trucks equipped for camping were all featured. The brochure also spotlighted the new Ford Bronco, a four-wheel-drive model that competed with the Jeep CJ-5 and the International Harvester Scout.
- October 01, 1965
- Collections - Artifact
1966 Ford Cars & Trucks for Recreation, October 1965
Ford tapped into the booming post-World War II recreational travel market with this sales brochure for 1966. Family station wagons, powerful cars for towing trailers, and Econoline vans and F-series trucks equipped for camping were all featured. The brochure also spotlighted the new Ford Bronco, a four-wheel-drive model that competed with the Jeep CJ-5 and the International Harvester Scout.
- Ford Fairlane Hubcap, 1967 - Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.
- 1967
- Collections - Artifact
Ford Fairlane Hubcap, 1967
Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.
- Process Photograph for 1966 Ford Mustang, Galaxie, Falcon, Thunderbird, and Fairlane Advertising - Ford promoted the Mustang with a series of flashy newspaper and magazine advertisements. The ads typically showed the car in exciting or glamorous situations, or attracting attention from others. Men and women, young and old, singles and families were all depicted. The message was clear: Mustang wasn't just a car, it was a vibrant lifestyle that appealed to everyone.
- 1966
- Collections - Artifact
Process Photograph for 1966 Ford Mustang, Galaxie, Falcon, Thunderbird, and Fairlane Advertising
Ford promoted the Mustang with a series of flashy newspaper and magazine advertisements. The ads typically showed the car in exciting or glamorous situations, or attracting attention from others. Men and women, young and old, singles and families were all depicted. The message was clear: Mustang wasn't just a car, it was a vibrant lifestyle that appealed to everyone.
- "Get an Eyeful, '66 Ford Fleet Buyers Color and Upholstery Guide" - Ford Motor Company's color and upholstery guides provided dealers and customers with a look at exterior and interior color options for Ford automobiles. The brochures contained paint samples of available exterior finishes, and fabric samples of cloth, vinyl and leather interior upholsteries. Options presented in early-release advanced guides were always subject to change.
- 1966
- Collections - Artifact
"Get an Eyeful, '66 Ford Fleet Buyers Color and Upholstery Guide"
Ford Motor Company's color and upholstery guides provided dealers and customers with a look at exterior and interior color options for Ford automobiles. The brochures contained paint samples of available exterior finishes, and fabric samples of cloth, vinyl and leather interior upholsteries. Options presented in early-release advanced guides were always subject to change.
- Mother and Son Demonstrating Safety Features of 1956 Ford Fairlane Sunliner Convertible, 1955 - Ford made safety a central feature of its 1956 models with the "Lifeguard" campaign. Seat belts were a $9 option, and breakaway rear-view mirrors, reinforced door locks, padded dashboards, and steering wheels with recessed hubs were also available. Safety became an increasingly important concern for automakers, government regulators, and customers in the following decade.
- September 20, 1955
- Collections - Artifact
Mother and Son Demonstrating Safety Features of 1956 Ford Fairlane Sunliner Convertible, 1955
Ford made safety a central feature of its 1956 models with the "Lifeguard" campaign. Seat belts were a $9 option, and breakaway rear-view mirrors, reinforced door locks, padded dashboards, and steering wheels with recessed hubs were also available. Safety became an increasingly important concern for automakers, government regulators, and customers in the following decade.
- 1957 Cornell-Liberty Safety Car - Cornell Aeronautical Labs did some of the first crash testing of automobiles. In 1957 Cornell teamed with Liberty Mutual Insurance to build this unusual looking concept car that incorporated the lessons learned in testing. The car did not actually run, but it featured ideas like seat belts, head rests, and padded interiors that are incorporated into today's cars.
- 1957
- Collections - Artifact
1957 Cornell-Liberty Safety Car
Cornell Aeronautical Labs did some of the first crash testing of automobiles. In 1957 Cornell teamed with Liberty Mutual Insurance to build this unusual looking concept car that incorporated the lessons learned in testing. The car did not actually run, but it featured ideas like seat belts, head rests, and padded interiors that are incorporated into today's cars.
- Santa and his Helper with a 1956 Ford Fairlane Victoria - Ford's 1956 models fit into three main series. Basic Mainline cars started at $1,748. Mid-price Customline models, with additional chrome and armrests, started at $2,040. Top-of-the-line Fairlane cars, with elaborate side moldings and special badges, started at $2,047. Ford also offered station wagons, starting at $2,185, and the glamorous Thunderbird personal luxury car, priced at $3,151.
- 1956
- Collections - Artifact
Santa and his Helper with a 1956 Ford Fairlane Victoria
Ford's 1956 models fit into three main series. Basic Mainline cars started at $1,748. Mid-price Customline models, with additional chrome and armrests, started at $2,040. Top-of-the-line Fairlane cars, with elaborate side moldings and special badges, started at $2,047. Ford also offered station wagons, starting at $2,185, and the glamorous Thunderbird personal luxury car, priced at $3,151.
- Total Performance Accessories for 1966 - Ford advertised available accessories for many of its popular models in this 1966 brochure. The all-new Ford Bronco was featured prominently. The multi-purpose Bronco was introduced to compete with similar vehicles like the Jeepster Commando and the International Harvester Scout. Ford built its "Total Performance" marketing campaign around the company's many racing successes.
- 1966
- Collections - Artifact
Total Performance Accessories for 1966
Ford advertised available accessories for many of its popular models in this 1966 brochure. The all-new Ford Bronco was featured prominently. The multi-purpose Bronco was introduced to compete with similar vehicles like the Jeepster Commando and the International Harvester Scout. Ford built its "Total Performance" marketing campaign around the company's many racing successes.