Search
- H. J. Heinz Company Sales Manual, Pittsburgh, Pennsylvania, circa 1920 - The H.J. Heinz Company employed a robust salesforce to sell its products. In addition to annual conventions where salesmen -- often known as travelers -- would learn about Heinz products, marketing strategies, and the Heinz brand philosophy, salesmen were also given manuals, like this one, which included things like company history and instructions for selling products and setting up displays and demonstration tables.
- circa 1920
- Collections - Artifact
H. J. Heinz Company Sales Manual, Pittsburgh, Pennsylvania, circa 1920
The H.J. Heinz Company employed a robust salesforce to sell its products. In addition to annual conventions where salesmen -- often known as travelers -- would learn about Heinz products, marketing strategies, and the Heinz brand philosophy, salesmen were also given manuals, like this one, which included things like company history and instructions for selling products and setting up displays and demonstration tables.