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- Trade Card for Burnett's Extracts, Joseph Burnett & Co., 1880-1890 - In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.
- 1880-1890
- Collections - Artifact
Trade Card for Burnett's Extracts, Joseph Burnett & Co., 1880-1890
In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.
- Trade Card for Van Duzer's Fruit Extracts, Van Duzer & Co., circa 1925 - In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.
- circa 1925
- Collections - Artifact
Trade Card for Van Duzer's Fruit Extracts, Van Duzer & Co., circa 1925
In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.
- Product Label for Valmor Vanilla and Vanillin Flavor, 1926-1946 - Valmor Product Company, founded in the mid-1920s, sold beauty products to Black Americans. The company's product packaging was designed by Charles Dawson, a successful Black commercial artist whose illustrations of attractive modern Black Americans contributed to a burgeoning culture of positive Black identity. But the company's legacy is complicated--many of its products pushed a white assimilatory ideal, promising effects like skin lightening.
- 1926-1946
- Collections - Artifact
Product Label for Valmor Vanilla and Vanillin Flavor, 1926-1946
Valmor Product Company, founded in the mid-1920s, sold beauty products to Black Americans. The company's product packaging was designed by Charles Dawson, a successful Black commercial artist whose illustrations of attractive modern Black Americans contributed to a burgeoning culture of positive Black identity. But the company's legacy is complicated--many of its products pushed a white assimilatory ideal, promising effects like skin lightening.