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- G.I. Joe Footlocker, 1965-1975 - G.I. Joe and Barbie had something in common: they each came with an array of clothing and accessories designed to increase parents' spending. But instead of party dresses and sports cars, Joe had uniforms, jeeps, weapons, canteens, gas masks, and binoculars.

- 1965-1975
- Collections - Artifact
G.I. Joe Footlocker, 1965-1975
G.I. Joe and Barbie had something in common: they each came with an array of clothing and accessories designed to increase parents' spending. But instead of party dresses and sports cars, Joe had uniforms, jeeps, weapons, canteens, gas masks, and binoculars.