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- Memo from Edsel Ford Announcing the New Ford Motor Company Advertising Department, August 10, 1923 - In 1924-25 the Ford Motor Company ran a series of sixteen "institutional" advertisements in the <em>Saturday Evening Post</em> and <em>Country Gentleman</em> magazines. More in the vein of public relations statements than advertising, the campaign was designed to increase public awareness of the company's wide-ranging activities and to explain its overall mission.
- August 10, 1923
- Collections - Artifact
Memo from Edsel Ford Announcing the New Ford Motor Company Advertising Department, August 10, 1923
In 1924-25 the Ford Motor Company ran a series of sixteen "institutional" advertisements in the Saturday Evening Post and Country Gentleman magazines. More in the vein of public relations statements than advertising, the campaign was designed to increase public awareness of the company's wide-ranging activities and to explain its overall mission.
- 1913 Ford Model T Cross Section Diagram - For 1913, the Model T's brass windshield frame and side lamps were changed to steel, and synthetic leatherette replaced real leather on the inner door panels. The substitutions saved money which, in turn, allowed Ford Motor Company to reduce sales prices on its vehicles. Total production exceeded 170,200 cars in 1913, and Touring cars started at $600.
- July 01, 1913
- Collections - Artifact
1913 Ford Model T Cross Section Diagram
For 1913, the Model T's brass windshield frame and side lamps were changed to steel, and synthetic leatherette replaced real leather on the inner door panels. The substitutions saved money which, in turn, allowed Ford Motor Company to reduce sales prices on its vehicles. Total production exceeded 170,200 cars in 1913, and Touring cars started at $600.
- Aerial View of Ford Motor Company Piquette Avenue Plant, 1908 - Ford Motor Company quickly outgrew its first factory on Detroit's Mack Avenue and, in 1904, moved into the newly constructed Piquette Avenue Plant. At first, the three-story building seemed too large. One employee wondered if the company could ever use all the space, but his concerns soon seemed quaint. In 1910, the burgeoning company again moved into more spacious quarters.
- June 01, 1908
- Collections - Artifact
Aerial View of Ford Motor Company Piquette Avenue Plant, 1908
Ford Motor Company quickly outgrew its first factory on Detroit's Mack Avenue and, in 1904, moved into the newly constructed Piquette Avenue Plant. At first, the three-story building seemed too large. One employee wondered if the company could ever use all the space, but his concerns soon seemed quaint. In 1910, the burgeoning company again moved into more spacious quarters.