Search
- "The Jeep Family of Vehicles," 1961 - Kaiser Motors purchased Willys-Overland, including its successful Jeep brand, in 1953. Kaiser ended passenger car production to focus on Jeep runabout, truck, and van models. Under Kaiser's ownership, Jeep introduced important models like the CJ-5, the Wagoneer and luxury Super Wagoneer, the Gladiator pickup, and the Jeepster and Jeepster Commando. American Motors purchased Kaiser Jeep in 1970.
- 1961
- Collections - Artifact
"The Jeep Family of Vehicles," 1961
Kaiser Motors purchased Willys-Overland, including its successful Jeep brand, in 1953. Kaiser ended passenger car production to focus on Jeep runabout, truck, and van models. Under Kaiser's ownership, Jeep introduced important models like the CJ-5, the Wagoneer and luxury Super Wagoneer, the Gladiator pickup, and the Jeepster and Jeepster Commando. American Motors purchased Kaiser Jeep in 1970.
- "Our Competition Leave You But One Choice...," Jeep Wagoneer Advertisement, April 1985 - Kaiser Motors purchased Willys-Overland, including its successful Jeep brand, in 1953. The company introduced the Jeep Wagoneer, designed by Brooks Stevens, for 1963. It was the first four-door, four-wheel-drive family wagon, and it was a sales success. American Motors Corporation, which purchased Kaiser Jeep in 1970, updated the Wagoneer with a second-generation version launched for 1984.
- April 01, 1985
- Collections - Artifact
"Our Competition Leave You But One Choice...," Jeep Wagoneer Advertisement, April 1985
Kaiser Motors purchased Willys-Overland, including its successful Jeep brand, in 1953. The company introduced the Jeep Wagoneer, designed by Brooks Stevens, for 1963. It was the first four-door, four-wheel-drive family wagon, and it was a sales success. American Motors Corporation, which purchased Kaiser Jeep in 1970, updated the Wagoneer with a second-generation version launched for 1984.
- "The Sun Never Sets on the Mighty 'Jeep'... Jeep Planning" Trade Catalog, 1946 - Willys-Overland built more than half of the 650,000 jeeps manufactured for the Allies during World War II. Afterward, Willys sold civilian versions. The company marketed its civilian Jeep as a functional, versatile vehicle suitable for many different jobs -- from pulling farm equipment, to plowing snow, to simply running errands around town.
- 1946
- Collections - Artifact
"The Sun Never Sets on the Mighty 'Jeep'... Jeep Planning" Trade Catalog, 1946
Willys-Overland built more than half of the 650,000 jeeps manufactured for the Allies during World War II. Afterward, Willys sold civilian versions. The company marketed its civilian Jeep as a functional, versatile vehicle suitable for many different jobs -- from pulling farm equipment, to plowing snow, to simply running errands around town.
- "If I Could Handle the Rough...," Jeep Grand Wagoneer Advertisement, September 1984 - The long-running Jeep Wagoneer, introduced for 1963, received an updated, more compact design for 1984. But demand for the original version encouraged AMC to continue building it under the Grand Wagoneer model name. The Grand Wagoneer remained in production through 1991 -- a nearly 30-year run for the original design.
- September 01, 1984
- Collections - Artifact
"If I Could Handle the Rough...," Jeep Grand Wagoneer Advertisement, September 1984
The long-running Jeep Wagoneer, introduced for 1963, received an updated, more compact design for 1984. But demand for the original version encouraged AMC to continue building it under the Grand Wagoneer model name. The Grand Wagoneer remained in production through 1991 -- a nearly 30-year run for the original design.
- "1976 Jeep Cherokee and Cherokee Chief" - Jeep introduced its Cherokee model for 1974. Initially, Cherokee was offered only with a sporty two-door body, but a four-door version was added for 1977. The base-model Cherokee was indeed basic in its early years, but buyers could choose from a variety of trim packages that added things like chrome bumpers, alloy wheels, pile carpeting, and upgraded upholstery.
- August 07, 1975
- Collections - Artifact
"1976 Jeep Cherokee and Cherokee Chief"
Jeep introduced its Cherokee model for 1974. Initially, Cherokee was offered only with a sporty two-door body, but a four-door version was added for 1977. The base-model Cherokee was indeed basic in its early years, but buyers could choose from a variety of trim packages that added things like chrome bumpers, alloy wheels, pile carpeting, and upgraded upholstery.
- "1976 Jeep CJ-7 Models" - Jeep introduced the CJ-7 for 1976. With a wheelbase ten inches longer than the existing CJ-5, the CJ-7 offered a more comfortable ride and improved handling. The available automatic transmission further broadened the new model's appeal. The roomy CJ-7 was practical enough to serve as a family car -- something not necessarily true of its less refined predecessors.
- August 07, 1975
- Collections - Artifact
"1976 Jeep CJ-7 Models"
Jeep introduced the CJ-7 for 1976. With a wheelbase ten inches longer than the existing CJ-5, the CJ-7 offered a more comfortable ride and improved handling. The available automatic transmission further broadened the new model's appeal. The roomy CJ-7 was practical enough to serve as a family car -- something not necessarily true of its less refined predecessors.
- "1976 Jeep CJ-7" - Jeep introduced the CJ-7 for 1976. With a wheelbase ten inches longer than the existing CJ-5, the CJ-7 offered a more comfortable ride and improved handling. The available automatic transmission further broadened the new model's appeal. The roomy CJ-7 was practical enough to serve as a family car -- something not necessarily true of its less refined predecessors.
- August 07, 1975
- Collections - Artifact
"1976 Jeep CJ-7"
Jeep introduced the CJ-7 for 1976. With a wheelbase ten inches longer than the existing CJ-5, the CJ-7 offered a more comfortable ride and improved handling. The available automatic transmission further broadened the new model's appeal. The roomy CJ-7 was practical enough to serve as a family car -- something not necessarily true of its less refined predecessors.
- "The All-Purpose Vehicle for the Farm: The Universal Jeep," 1946-1949 - Both Willys-Overland and subsequent brand owner Kaiser Motors marketed the civilian Jeep runabout with the word "Universal" -- both as a slogan and as a model name. It was a fitting description for a functional, versatile vehicle suitable for many different jobs -- from pulling farm equipment, to plowing snow, to simply running errands around town.
- 1946-1949
- Collections - Artifact
"The All-Purpose Vehicle for the Farm: The Universal Jeep," 1946-1949
Both Willys-Overland and subsequent brand owner Kaiser Motors marketed the civilian Jeep runabout with the word "Universal" -- both as a slogan and as a model name. It was a fitting description for a functional, versatile vehicle suitable for many different jobs -- from pulling farm equipment, to plowing snow, to simply running errands around town.
- "1975 Jeep Cherokee" - Jeep introduced its Cherokee model for 1974. Initially, Cherokee was offered only with a sporty two-door body, but a four-door version was added for 1977. The base-model Cherokee was indeed basic in its early years, but buyers could choose from a variety of trim packages that added things like chrome bumpers, alloy wheels, pile carpeting, and upgraded upholstery.
- 1975
- Collections - Artifact
"1975 Jeep Cherokee"
Jeep introduced its Cherokee model for 1974. Initially, Cherokee was offered only with a sporty two-door body, but a four-door version was added for 1977. The base-model Cherokee was indeed basic in its early years, but buyers could choose from a variety of trim packages that added things like chrome bumpers, alloy wheels, pile carpeting, and upgraded upholstery.
- "1975 Jeep Wagoneer" - Kaiser Motors purchased Willys-Overland, including its successful Jeep brand, in 1953. The company introduced the Jeep Wagoneer, designed by Brooks Stevens, for 1963. It was the first four-door, four-wheel-drive family wagon, and it was a sales success. American Motors Corporation, which purchased Kaiser Jeep in 1970, updated the Wagoneer with a second-generation version launched for 1984.
- 1975
- Collections - Artifact
"1975 Jeep Wagoneer"
Kaiser Motors purchased Willys-Overland, including its successful Jeep brand, in 1953. The company introduced the Jeep Wagoneer, designed by Brooks Stevens, for 1963. It was the first four-door, four-wheel-drive family wagon, and it was a sales success. American Motors Corporation, which purchased Kaiser Jeep in 1970, updated the Wagoneer with a second-generation version launched for 1984.